Samsung to Bring More Flagship Smartphone Features to Mid-Range Devices

Since the last few months, Samsung has been aggressively launching new smartphones across every price range. The company has launched the Galaxy Note 9 in India earlier today and it’s already preparing for the next upper mid-range smartphone launch- the Galaxy A8 Star. Samsung mobile chief DJ Koh today said the company has “changed” its strategy for the mass and mid-price phones to bring in innovation across its smartphone range and not limit them to premium flagships. Samsung, which counts India as one of its key markets, is also betting big on 5G and Internet of Things (IoT) to drive the next phase of growth for the company that is locked in an intense battle for market leadership in the Indian smartphone market with China’s Xiaomi.

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Samsung to Launch More Mid-Range Smartphones in Q4 2018

“In the flagship models, we are quite strong and dominant in the Indian market but in mid and mass segment, the competition is very hard…that is the reason, earlier this February, I changed the strategy,” Koh told reporters at PTI on the sidelines of Galaxy Note 9 India launch.

He explained that previously, the strategy was to bring the technology of flagship models (which are also premium in terms of pricing) to mid and mass categories but now that has been “totally changed”.

“This October-December, we will launch new products which will be differentiated in features, functions and technologies, regardless of whether (these are) flagship or not,” he said adding that the company is also engaging extensively with its distributor partners in India.

Samsung Launches Galaxy Note 9 in India Today

The electronics major today also unveiled its latest flagship ‘Note 9’ in India. The handset which was launched in New York earlier this month will be priced Rs 67,900 onwards, and shipping will begin from August 24. The Galaxy Note 9 can be purchased via Flipkart, Samsung Online Store and major retail stores in the country. Airtel is also selling the Note 9 with a bundled postpaid plan on Airtel Online Store.