Reliance Jio’s Luring Data Offers Drive Indian Users to Upgrade to 4G VoLTE Capable Handsets: Counterpoint Research

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A few months ago, we reported that phones with 4G VoLTE support will draw significant attention from the consumers of India in coming months. According to a survey conducted by Counterpoint Research in India, most of the people in the country are looking to upgrade their smartphone with a 4G VoLTE supported phone in order to use the Reliance Jio 4G SIM card.

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The majority of users in the survey are looking to either get a new Reliance Jio SIM card or to port to Jio from their existing operator, which is primarily due to the Jio’s luring tariff plans. Nevertheless, 25 percent of the users were looking to enroll under the Airtel network.

It’s no surprise that people are seeking to get a 4G VoLTE phone, as Reliance Jio is an LTE-only network. Apart from 4G VoLTE feature, users are looking for a phone with better memory, storage, and bigger battery capacity.

Tarun Pathak, Associate Director, Counterpoint Research said as “The Jio-fication of modern mobile consumers is happening. Aggressive 4G offerings from free trials to one of world’s lowest priced 4G data plans bundled with a bouquet of applications and content services, Jio has driven the purchase intention strongly in its favor in just six months. Almost one in three respondents have the Jio TV app installed on their device; only next to the default YouTube app which comes preinstalled on an Android device.”

The survey further revealed that two out of three people are looking to upgrade their phone in the next twelve months with either its successor or another brand’s phone. While Jio won the race in the mobile operator department, Flipkart topped the most preferred e-commerce site to purchase a mobile phone.

The research firm also revealed that it’s important for the Mukesh Ambani’s Reliance Jio to keep the quality of service (QoS) top notch or at least in-line with the incumbent operators such as Airtel and Vodafone. Otherwise, it will hamper the new entrant in future.

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