Reliance Jio’s Luring Data Offers Drive Indian Users to Upgrade to 4G VoLTE Capable Handsets: Counterpoint Research

A few months ago, we reported that phones with 4G VoLTE support will draw significant attention from the consumers of India in coming months. According to a survey conducted by Counterpoint Research in India, most of the people in the country are looking to upgrade their smartphone with a 4G VoLTE supported phone in order to use the Reliance Jio 4G SIM card.


The majority of users in the survey are looking to either get a new Reliance Jio SIM card or to port to Jio from their existing operator, which is primarily due to the Jio’s luring tariff plans. Nevertheless, 25 percent of the users were looking to enroll under the Airtel network.

It’s no surprise that people are seeking to get a 4G VoLTE phone, as Reliance Jio is an LTE-only network. Apart from 4G VoLTE feature, users are looking for a phone with better memory, storage, and bigger battery capacity.

Tarun Pathak, Associate Director, Counterpoint Research said as “The Jio-fication of modern mobile consumers is happening. Aggressive 4G offerings from free trials to one of world’s lowest priced 4G data plans bundled with a bouquet of applications and content services, Jio has driven the purchase intention strongly in its favor in just six months. Almost one in three respondents have the Jio TV app installed on their device; only next to the default YouTube app which comes preinstalled on an Android device.”

The survey further revealed that two out of three people are looking to upgrade their phone in the next twelve months with either its successor or another brand’s phone. While Jio won the race in the mobile operator department, Flipkart topped the most preferred e-commerce site to purchase a mobile phone.

The research firm also revealed that it’s important for the Mukesh Ambani’s Reliance Jio to keep the quality of service (QoS) top notch or at least in-line with the incumbent operators such as Airtel and Vodafone. Otherwise, it will hamper the new entrant in future.

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18 Comments on "Reliance Jio’s Luring Data Offers Drive Indian Users to Upgrade to 4G VoLTE Capable Handsets: Counterpoint Research"


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Adithya Vardhan
April 13, 2017 12:41 pm 12:41 PM

Now airtel is offering 1 GB / Day for 70 Days at just Rs.244. Unlimited A2A Calls whereas Jio offers unlimited calls to any network.

Sunny | Lucknow
April 13, 2017 11:51 am 11:51 AM

Got the SMS notifying that SuSu offer is active on my number. They probably meant? it is in line because HNY offer still shows as active in the app. No queued plan appearing yet though.

Chinmoy (chnB)
April 13, 2017 1:09 pm 1:09 PM

Even in my case… I have rechrge with 303 then 499 before 4th april 17…. So i should get 2gb daily according to jio customer care. I thnk jio cheated me….as i have only recharge 499 to get 2gb days for 90 days. . 🙁

Sunny | Lucknow
April 13, 2017 2:14 pm 2:14 PM

Well they’ve given their word, should still be in the FAQ section so they can’t backtrack. You should contact CC. Their systems are all over the place right now, maybe it’ll be rectified and you’ll get 2 GB per day. Indicisiveness never helps unfortunately. You should have recharged with 499 right away as it offers an excellent bang for the buck.

April 13, 2017 2:11 pm 2:11 PM

you should get 2gb/day ! you should raise a complaint ASAP ! this is unacceptable !

Chinmoy (chnB)
April 16, 2017 1:50 am 1:50 AM

Jio app updated… Now i m getting 2gb daily.. frm 16 april. I thnk i received the wrong sms.

April 16, 2017 4:51 pm 4:51 PM

Jio is fantastic so far!!!!! Let’s see how much far it goes from here!!!!!

April 13, 2017 12:35 pm 12:35 PM

Wonder how you got this SMS. My app is not showing any qued plans. Customer care guys says SuSu offer is active though.

Sunny | Lucknow
April 13, 2017 2:15 pm 2:15 PM

Must be rolling out for all users. My app doesn’t show it either nor it is there in the website.

April 13, 2017 10:36 am 10:36 AM

Don’t recharge Jio right now! Airtel started offering many users 1gb per day for 70 days for just 244 rupees!

April 13, 2017 3:35 pm 3:35 PM

does it include unlimited voice calls to any network ? i suppose not ! 😀