Reliance Jio will not offer disruptive pricing, rather focus on quality: Report

Contrary to industry speculations, Reliance Jio will not bring disruptive 4G pricing to take on incumbent carriers, Bharti Airtel, Vodafone and Idea Cellular, according to a report in Economic Times. Brokerage firm UBS, in a note, said that the Mukesh Ambani company will try to distinguish its high-speed broadband services in `quality terms’, once it launches commercially.


“Jio aims to differentiate on the basis of quality of service rather than engaging in an aggressive price war with market leaders,” UBS said.

The ET report said that Jio’s emphasis on quality comes after it lost out on the first-mover advantage to its biggest rival, Bharti Airtel.

Airtel has strategically maximised data spectrum holdings by acquiring spectrum through trading route. It has now become a pan-India 4G player even before the Mukesh Ambani-led newcomer has launched fast mobile broadband services commercially.

According to Deutsche Bank, Bharti Airtel has been tactical in acquiring the largest amount of incremental spectrum since 2014, which has helped it pre-empt Jio by launching 4G on a pan-India basis. The spectrum acquisition spree has also helped Airtel to increase the competitive gap with incumbent peers — Vodafone and Idea — which remain spectrum constrained in their key markets,” Deutsche Bank said in a note.

UBS has predicted a Jio soft launch by late-April.

Reported By

Leave a Reply

105 Comments on "Reliance Jio will not offer disruptive pricing, rather focus on quality: Report"


Sort by:   newest | oldest
Kheem singh
May 28, 2016 2:25 pm 2:25 PM

Any mob tower installation my lamd individual.

April 23, 2016 10:11 am 10:11 AM

All commnets here are off topic

April 22, 2016 8:30 pm 8:30 PM
50% of total profit of Vodafone India comes frm MUMBAI & it has less than 13mhz of spectrum in 1.8GHz & everyone knows BANDS above 1GHz frequency bounce back by concrete walls instead of penetrating inside . aftr GOVT. NOD for spectrum sharing in 800MHz BAND by JIO & RCOM , Now , JIO has 10 MHZ in 2.3GHz + 10.8 MHz in 1.8GHz + 20MHz in 800MHz = total 40.3MHz 4G spectrum in MUMBAI . this proves that VODA will definitely buy 700MHz BAND but it will take atleast 6 months frm now to roll out srvcs on this… Read more »
April 22, 2016 11:35 pm 11:35 PM

its 20 MHz in 2.3 GHz band which makes it 50 MHz including uplink and downlink frequencies combined along with the shared spectrum with Rcom in 850 MHz band.

April 22, 2016 11:59 pm 11:59 PM

no esmail its 35.3 (5mhz in 2.1ghz) . actually i am calculating DL or UL

April 22, 2016 9:59 pm 9:59 PM

Proudly copy pasted from RTN, lol.