Reliance Communications is busy with finalizing its strategies for future, and it is obvious that the telco will shift voice-only customers to GSM network and will use CDMA network for high ARPU customers who will use voice and data both.

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Began as a pure-play CDMA operator the move of Rcom seems natural at the course of the time. A long back Sistema Shyam Teleservices, operates under MTS brand told that they are on ‘voice enabled, data focused’ strategy.

By the end-January this year Reliance Communications first time reported about its plans for evolving data business and re-focus on CDMA as data platform. As a first step RCom removes all basic CDMA phones at below Rs 1,200; and started selling phones at Rs 2200 or more. The company believes that in 12-18 months bleeding CDMA business will be profitable. In last quarter 64% of total revenues came from mobile internet and GSM services, and the company will make the CDMA platform data savvy network, and will consider to deploy LTE services. It should be noted that Reliance’s CDMA coverage including EVDO/HSD coverage is not as par with TTSL or MTS India’s HSD coverage. Reliance must expand its Rev.A network before rolling out CDMA smartphones.