Support Telecomtalk
Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Prasar Bharati launched its Over-The-Top (OTT) platform, Waves, at the 55th International Film Festival of India (IFFI) in Goa. The launch event was attended by the Goa Chief Minister and dignitaries, including the Secretary of the Ministry of Information and Broadcasting. “Doordarshan, India’s iconic public broadcaster, has ventured into the OTT platform space to cater to the growing demand for digital streaming services,” the Ministry of Information and Broadcasting announced on Wednesday.
- Make Telecom Talk My Trusted Source
Also Read: Union Minister of Information and Broadcasting Highlights Four Big Challenges Caused by Big Tech
Waves OTT Platform
According to the Ministry, Waves aims to combine India’s cultural legacy with modern streaming, offering a mix of classic shows like Ramayan, Mahabharat, Shaktimaan, and Hum Log, along with contemporary programming. Available in over 12 languages, it provides a diverse range of content, including news, documentaries, infotainment, live TV streaming, and free-to-play gaming.
“As national broadcaster it is our duty to make clean family entertainment reach all sections of society, “said Navneet Kumar Sehgal, Chairman, Prasar Bharati while addressing a press conference on Waves OTT and its offerings at 55th edition of IFFI here in Goa. A clear need was felt for having an OTT platform of Prasar Bharati which led to the launch of Waves. “Besides news, games, current affairs programmes must also be catered to the citizens,” he added. Sehgal also mentioned that the platform will showcase India’s rich cultural heritage and history. There is no charge for downloading Waves OTT and viewing contents, except for a few premier contents.
Content Across 12+ Languages
Waves enters the market as a large aggregator OTT platform that embraces Indian culture with an international outlook, offering stories in languages including Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, and Assamese, the Ministry added.
