Powerful Bottom of Pyramid Game changer for Indian TelcosAmidst all controversies, Scams & drizzling future – Indian Telecom Industry still holds a promising decade. A decade of Paradigm shift with new products offering, new target market segment & new Telecom Policy

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India, specifically rural India is on the eye of every set of people: whether it’s Politician, Bureaucrats, Business Houses, FMCG companies etc.,

Telecom Companies are no different than this. Through this article I suggest challenges ahead and the overview of Road less traveled by the Indian Companies esp. for Telecom.

Market Analyst predicts that India will be the forefront runner in achieving highest GDP growth rate in the Global Economy plethora and amongst South East Asian Economies & BRIC Economies.

Teleco-nomics:

Telecommunications has a direct interlink age with GDP growth as it contributes 1.5% (Estimated at 2.1% Rev by March’11 Exit) of GDP of the country & it has a multiplier effect on growth because of connecting people & business around it. Now Cell phones and growth in Gross Domestic Product (GDP) is positively correlated. For Every 1% increase in Tele density the GDP growth rate goes up to 0.6%.

Bridging the Rural – Urban Digital Divide:

The focus is now on achieving the Government Set target of 40% Rural Teledensity (Telecom Penetration as percentage of Population) by May 2014 & expanding existing Broadband coverage in Rural Areas.It’s already high time we have focused on basics; Telecom companies have picked all the low hanging fruit available in the market by all possible Marketing gimmicks and hence urban penetration (Teledensity) has cross 100% mark.

In this time of fierce competition and establishing the Operators pugmark, each operator is offering the new scheme on daily basis to retain their existing customer base. Because of New Operators, even the Market leaders have to follow them in certain cases.