IDEA Cellular has tied up with Department of Posts to supply mobile recharge vouchers through the postal network across the Kerala state.This facility would enable over 44 lakh IDEA subscribers in the Kerala state to purcharse recharge coupons from nearly 5,050 post offices in the state.
Prepaid vouchers of various denominations ranging between Rs 10 and Rs 100 would be available for sale at 51 head post offices initially, which would be later expanded in phases postal department was presently selling post offices use to sell BSNL recharge coupons.
IDEA Chief Operating Officer, Kerala, B Ramakrishna, said the operator's aim was to provide more innovative products and superior customer service through the postal department, which had a well knit network covering rural and urban towns.The MoU on the new initiative was signed between R V Sreekanda Das, Assistant Director (BD), office of PMG, Kerala circle and B Ramakrishnan today. IDEA has over 46 lakh customers in Kerala Telecom circle.
