PhonePe to Compete Google with Launch of App Store for Android in India

PhonePe believes that consumers are reluctant to download multiple apps on their phones, and the app store is part of its ongoing funding round this year, which has raised $750 million from General Atlantic, Walmart, and Tiger Global, among others. The company confirmed that it's holding multiple conversations with phone makers in India and plans to be live on all Android OEMs within the first few months of launch.

Highlights

  • Indian fintech giant PhonePe, backed by Walmart, is preparing to challenge Google's dominance in the Indian app store market with the launch of its own app store for Android users.
  • PhonePe's move into the app store market comes after its acquisition of app store maker IndusOS, which served customers through partnerships with smartphone vendors.
  • This move is significant because Google commands 97% of the Indian app store market, and PhonePe's entry into the market could challenge Google's dominance.

Follow Us

PhonePe

Indian fintech giant PhonePe, backed by Walmart, is preparing to challenge Google's dominance in the Indian app store market with the launch of its own app store for Android users. PhonePe's move into the app store market comes after its acquisition of app store maker IndusOS, which served customers through partnerships with smartphone vendors. The app store will offer hyper-localised services based on customer context, support for 12 languages, 24√ó7 live chat, and a ‚Äúpremiere experience‚ÄĚ for users with high-quality advertisements and custom targeting.




According to a Tech Crunch report, PhonePe believes that consumers are reluctant to download multiple apps on their phones, and the app store is part of its ongoing funding round this year, which has raised $750 million from General Atlantic, Walmart, and Tiger Global, among others. The company confirmed that it's holding multiple conversations with phone makers in India and plans to be live on all Android OEMs within the first few months of launch.

Read More - Vodafone Idea Brings Wi-Fi Calling for Users in Kerala and Karnataka

This move is significant because Google commands 97% of the Indian app store market, and PhonePe's entry into the market could challenge Google's dominance. The timing is also favourable for PhonePe, as a recent order from the Indian antitrust watchdog Competition Commission of India paves the way for other developers to build and launch their app stores on Google Play. PhonePe sees an opportunity to build an alternative app store that is more localised, not just from a language perspective but also from a discovery and consumer interest perspective.

This latest product push follows PhonePe's recent entry into the e-commerce category, and it's another example of the company's ongoing efforts to expand its services beyond mobile payments. As one of India's most valuable fintech startups, PhonePe is well-positioned to challenge Google's dominance in the app store market, and its app store could provide a much-needed alternative for Indian consumers who are looking for more localised services.

Reported By

Tanuja is a passionate technology and telecom buff who has been following the telecom industry for several years now.

Recent Comments

Ashutosh :

I agree with some your points but not fully. Just research about 200GB thing you said for that Unlimited data.…

Airtel Surpasses 50 Million Unique 5G Users; 5G Plus Now…

Faraz :

They won't install small cell just by your request. If you have problem, please port to others who are better…

Jio Adds Users in Rural India in July, Others Lose

vijaymishra :

Hi everybody. Please let me know if anyone has a few email addresses of JIO senior officials where I can…

Jio Adds Users in Rural India in July, Others Lose

Mudassar :

I know 200mbps is good. But it is very patchy compared to jio's. What about that? Going by airtels perspective,…

Airtel Surpasses 50 Million Unique 5G Users; 5G Plus Now…

Mudassar :

"One major reason why Airtel doesn't have a larger customer base than Jio in rural parts is that it doesn't…

Jio Adds Users in Rural India in July, Others Lose

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments