Nokia Partners With Gurgaon Traffic Police To Streamline City Traffic

By August 2nd, 2011 AT 3:48 PM

Leading mobile phone maker Nokia India and Gurgaon Traffic Police have joined hands to launch a traffic management project called ‘3rdEYE’ in Gurgaon in the state of Haryana.

The project, aimed to leverage technology as an enabler to curb traffic disruption in the satellite town, will be implemented across the East, West and Highway traffic zones in its first phase.

The 3rdEYE pilot has been in operation since 1st week of June-2011 at many locations in Gurgaon and 50 Gurgaon Traffic constables have been trained on 3rd EYE technology and provided with Tselina enabled Nokia E5 handset.

Under the project 3rdEye, Top 5 violations captured with Nokia E5 Handsets are : Not stopping at correct place at red light (53%), Parking in No parking Area (22%), Overloaded Vehicle (9%), Driving without proper number plate (6%) and Wrong turn / Wrong side driving (5%).

A software called ‘Tselina’ integrated with Nokia E5 capture and report traffic rule violators in the city. ‘Tselina’ that will allow them to capture photo evidence of the traffic violation including vehicle with the surroundings, license plate and the driver’s face if possible. More than 1,000 Photos have been captured till date.

Gurgaon Traffic Police Marshals with Nokia E5

In next phase, Up to 300 traffic police personnel stationed at different locations in the city will be equipped with 3rdEYE to monitor traffic violations.

The photograph will be tagged with a time stamp and geo-coordinates, and uploaded on the server to produce a permanent record of the violation. The police or public can retrieve the photographs at a later stage and use them as evidence to penalize offenders.

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Anked Paralkar

When will it happen in Maharashtra?? Good initiative indeed by NOKIA.

Nokia.. welldone.. all other mobile OEMs.. show your social responsibility like this.

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