Nokia and Vodafone today joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment.
This service is available on a range of entry-level Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
As part of the association, relevant content in the areas of Agriculture, Education, Healthcare and Entertainment will be offered starting at Rs. 30per month to the growing rural and semi-urban mobile consumers.
Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.
Nokia Life Tools, based on a strong ecosystem connect of Government agencies, Industry players and NGO, is a range of innovative and personalized services covering Agriculture, Education, Healthcare and Entertainment targeted at both urban and rural consumers.
These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.
For instance, farmers can leverage Nokia Life Tools’ Agriculture Services to get immediate personalized updates on areas such as best practices from experts, agro-met weather advisory and Market prices & arrivals of commodities from the nearest mandis. The Nokia Life Tools service has been customised for Vodafone to deliver to Vodafone’s entertainment services along with Life Tools suite of services.
Designed with deep insights gathered from target users, Nokia has collaborated with multiple partners including IGNOU, State Agriculture Marketing Boards, Syngenta, Pearson, EnableM, NDTV among others to create a rich ecosystem to deliver the services.