Videocon Telecom has unveiled a new double data pack for consumers on all standard data packs starting at a price point of Rs 13, and going up to Rs 251, offering bundled data of 120 MB to 3GB, respectively.
The company claims that with this new plan about 17% of data users will consume more than 50% of their data during night hours and this would lead to an increase in the company’s revenues by 25% in the next six months.
The growth will be driven by organic subscriber base growth, increase in data penetration by about 6%; and data consumption per user per month, which the telco expects to go up by20% to 230 MB.
The realization per GB for data will, however, drop by about 20% owing to the double data offer and other segmented offers.
Arvind Bali, Director and CEO, Videocon Telecom, said, “About 20% of total data consumption happens at night hours and growing, with over 17% data users consuming 50% of their data at night. The network utilisation at night hrs is low and hence customers will enjoy good data speed, that too free of cost.”
The telco registered a 126% growth in data consumption last year, which, as per the Nokia MBit index 2015, was almost three times the industry 2G data growth of 41%.
Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR