New double data plan from Videocon to push its revenues by 25%

By November 19th, 2015 AT 12:33 PM

Videocon Telecom has unveiled a new double data pack for consumers on all standard data packs starting at a price point of Rs 13, and going up to Rs 251, offering bundled data of 120 MB to 3GB, respectively.

videocon-double-data

The company claims that with this new plan about 17% of data users will consume more than 50% of their data during night hours and this would lead to an increase in the company’s revenues by 25% in the next six months.

The growth will be driven by organic subscriber base growth, increase in data penetration by about 6%; and data consumption per user per month, which the telco expects to go up by20% to 230 MB.

The realization per GB for data will, however, drop by about 20% owing to the double data offer and other segmented offers.

Arvind Bali, Director and CEO, Videocon Telecom, said, “About 20% of total data consumption happens at night hours and growing, with over 17% data users consuming 50% of their data at night. The network utilisation at night hrs is low and hence customers will enjoy good data speed, that too free of cost.”

The telco registered a 126% growth in data consumption last year, which, as per the Nokia MBit index 2015, was almost three times the industry 2G data growth of 41%.

Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR

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Mahmood Junaid
Mahmood Junaid

Videocon should exit telecom business and sell the precious spectrum to companies who need it… I don’t see a future for videocon.. How can they compete with mammoth AVOID and reliance jio????

Raman
Raman

+1

Gavin
Gavin

Currently Tata Docomo is the Best & Cheapest 3G Network Telecom Operator in Maharashtra-Goa Telecom Circle.

Vilas
Vilas

Correct. Tata Docomo is good in terms of plans and decent coverage.

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