Tata Communications today announced that NDTV Convergence Ltd has chosen its LiveBroadcast service, a high-quality, flash-based streaming service, to broadcast three national channels in India two news and one business over the Internet to a global audience.
The LiveBroadcast service is part of Tata Communications’ suite of Content Delivery Network (CDN) services that are powered by BitGravity’s technology. LiveBroadcast will deliver the resources and scalability to support NDTV’s growing audience and their need for constant and dynamic flow of content, especially during peak times of news traffic.
To deliver the service, Tata Communications receives live feeds from the satellite and streams the contents on NDTV’s website using the CDN platform. Kawaljit Singh Bedi, CTO of NDTV Convergence said Tata Communications’ LiveBroadcast service offers a more cost-effective way to improve the quality and provide consistency of NDTV’s Internet live broadcasts. “We found a specialized video delivery provider in Tata Communications. We receive superior quality, scale, and multiple delivery options that create new monetizing opportunities for our content,” he added.