Micromax Unite 4, Unite 4 Pro support 12 regional languages and come with Indus 2.0 OS

Micromax has expanded its Unite-series two new smartphones — Unite 4 and Unite 4 Pro. While Micromax Unite 4 will be sold via offline retail channels, Micromax Unite 4 Pro will be exclusively sold via Snapdeal.

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The highlights of the new Unite smartphones are their capability to use in native language, offering a support for 12 regional languages. Also, they are the first devices that comes with Indus OS 2.0 and boasts of features such as App Bazaar, Indus-to-Indus free SMS services, Indus Swipe feature, text-to-speech technology (in 6 Indian languages) and more. The App Bazaar allows users to download and pay for apps without email IDs and credit cards.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones.

“To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience. With the launch of the new Unite 4 and Unite 4 Pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet.”