At the India Mobile Congress (IMC) 2025, MediaTek made a bold statement with the launch of its new flagship chipset, the Dimensity 9500. More than just another product launch, it signals MediaTek’s ambition to reshape the competitive landscape of the Indian smartphone market one long dominated by Qualcomm. With AI-first features, console-grade gaming support, and impressive efficiency, the Dimensity 9500 is positioned as a game-changer. The question now is: can it tilt the balance in India’s ongoing chip wars?
Also Read: MediaTek Dimensity 9500 SoC Revealed: Specifications
A Leap Into the AI Era
AI is no longer a buzzword – it’s the foundation of next-generation devices. The Dimensity 9500 has been engineered with this reality in mind. Its on-device AI capabilities go beyond simple enhancements, enabling features such as 4K text-to-image generation, image-to-image style conversion, and real-time AI gaming optimisations. These are not lab demos but practical use cases that consumers in India will soon experience firsthand.
By integrating Unreal Engine technologies like Nanite and Mega Light, MediaTek is bringing console-grade visuals and lighting effects to smartphones. For India’s vast mobile gaming community, this translates into AAA-level graphics and immersive gameplay on handheld devices something Qualcomm has long dominated with its Snapdragon series.
Power Efficiency Meets Performance
What makes the Dimensity 9500 especially promising is its focus on efficiency without compromise. Indian consumers, who are highly price- and battery-conscious, will welcome a chipset that combines top-tier performance with longer battery life. MediaTek’s collaboration with TSMC on the N2P process node, expected to go into production next year, further underlines its intent to push efficiency benchmarks even higher.
In a market where consumers often equate “performance” with “Snapdragon,” MediaTek is positioning itself as the smarter, more balanced alternative.
Strong OEM Backing
Perhaps the most telling sign of confidence in the Dimensity 9500 is the list of partners already onboard. Vivo, OPPO, Samsung, Tecno, and Lava are among the brands showcasing upcoming devices with the new SoC. The announcement of the OPPO Find X9 Series powered by Dimensity 9500 is a headline endorsement that shows OEMs see MediaTek as capable of driving their flagship ambitions.
This broad support could mark a turning point. If leading brands deliver high-volume, high-performance smartphones in India with MediaTek inside, the perception gap with Qualcomm could finally begin to close.
Expanding Beyond Smartphones
MediaTek also highlighted devices beyond phones – from the HP G1m Chromebook with Kompanio 520 to projectors and laptops. This demonstrates its strategy of embedding itself across ecosystems, not just phones. For Indian consumers, this means MediaTek-powered performance across categories, strengthening brand visibility and trust.
The India Advantage
India is not just another market for MediaTek – it is the battleground where chipmakers will define their future. With affordable flagships growing in popularity and AI-driven experiences becoming mainstream, the timing of the Dimensity 9500 could not be better.
By actively engaging in thought leadership at IMC 2025 – from 6G panels to telecom innovation dialogues MediaTek showed it is invested in India’s digital future. Its community-driven events like the Game On tournament further underline its approach to building grassroots brand loyalty.
Conclusion
The Dimensity 9500 proves that MediaTek is no longer content playing second fiddle. It is pushing boundaries in AI, gaming, and efficiency while securing strong OEM support. Whether it can “tilt the balance” against Qualcomm in India’s chip wars depends on execution – but the momentum is undeniable.
For Indian consumers, this competition is only good news. The future of flagship smartphones is being rewritten, and MediaTek is making sure it has a leading role in the script.
