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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Some people call Indian’s price conscious while others like to call us value conscious. But, let us get this straight out of the way, we are not partial only to value or to the price for that matter. It’s the “value” that comes along with the “price” we are willing to pay is what drives our decisions. Thus, phrases like “bang for the buck,” “value for the money,” and the like resonate with Indians more, than they do with anyone else.
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Wonder where we are going with this? Well, bear with us and allow us to explain.
A couple of days ago, there was a report saying Xiaomi is the most preferred smartphone brand in India leaving behind high-end companies like Apple and Samsung. That is no small feat for a company like Xiaomi to achieve especially in countries like India.
Yet, it managed to get there. How?
The answer is quite simple; it offered “value for money” with its products. Now, this may sound a lot like we are praising the company (just for the sake of it) or its products, but trust us, we aren’t. Having said that, we sure are praising its strategy.
Not long ago 4GB or even 3GB of RAM was a flagship affair. Cut to now; you get to see the same amounts of RAM on every alternate budget phone you can think of. Now, don’t get us wrong here. We are not trying to say that having 4GB of RAM makes for a great phone alone. It’s just that we are getting more value at affordable prices. That never hurts, does it?
