Some people call Indian’s price conscious while others like to call us value conscious. But, let us get this straight out of the way, we are not partial only to value or to the price for that matter. It’s the “value” that comes along with the “price” we are willing to pay is what drives our decisions. Thus, phrases like “bang for the buck,” “value for the money,” and the like resonate with Indians more, than they do with anyone else.
Wonder where we are going with this? Well, bear with us and allow us to explain.
A couple of days ago, there was a report saying Xiaomi is the most preferred smartphone brand in India leaving behind high-end companies like Apple and Samsung. That is no small feat for a company like Xiaomi to achieve especially in countries like India.
Yet, it managed to get there. How?
The answer is quite simple; it offered “value for money” with its products. Now, this may sound a lot like we are praising the company (just for the sake of it) or its products, but trust us, we aren’t. Having said that, we sure are praising its strategy.
Not long ago 4GB or even 3GB of RAM was a flagship affair. Cut to now; you get to see the same amounts of RAM on every alternate budget phone you can think of. Now, don’t get us wrong here. We are not trying to say that having 4GB of RAM makes for a great phone alone. It’s just that we are getting more value at affordable prices. That never hurts, does it?
Moreover, Xiaomi hasn’t been the only company to do it. Almost all of the smartphone vendors followed suit sooner or later. And, the most recent trend that’s been doing the trick for most of these companies is to pair a good chipset with a large battery to lure customers into buying their smartphones.
The Xiaomi Redmi Note 4, Lenovo P2, Moto G5 Plus, Vivo V5 Plus, Moto Z Play, and even the recently launched Galaxy C7 Pro, all of these phones (and a lot more) have one thing in common. What? You guessed it right, the Snapdragon 625 chipset plus a relatively larger battery.
This combination seems to be the way to go these days. And it pretty much appears to be a win-win for both customers and vendors alike.
Firstly, we get a phone that is a decent performer whether it be gaming or day to day tasks. Next, the larger battery makes up for at least a day’s worth of life on single charge. Plus, the chipset is well optimized for power efficiency, which means more battery life.
The combination, clearly, ticks all the right boxes. And, it is certainly not surprising to see people showing more interest towards phones with such setup.
What do you think about the combination? Which areas do you feel improvements can be made in phones with such setup? Let us know your thoughts in the comments below.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.