Reliance Jio New Postpaid Tariff “Unlikely” to Hurt Airtel Growth

 

Airtel growth unlikely to be derailed by new postpaid plans of Reliance Jio

ICICI Securities on Monday said in a research note that the new postpaid plans launched by Reliance Jio “may not significantly” hit the postpaid base of Bharti Airtel. The firm said that the retail users account for only 30% of postpaid connections and that these users are “least price-sensitive.” Reliance Jio, the largest telecom operator in India in September unveiled its JioPostpaid Plus plans with the base plan priced at Rs 399 while the top-tier plan carried a price tag of Rs 1499. ICICI Securities in its note highlighted that Airtel did not witness “much impact” on its user base “when the market leader did steep cuts in postpaid tariff” in its initial years.

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Introduction of Reliance Jio Smartphone Not to Impact Vodafone Idea and Airtel

The firm said that Reliance Jio now requires a low-end smartphone to retain feature phone users who are likely to hit the stores for refund from September 2020. The largest telecom operator in India introduced a refund policy on its JioPhone that enabled users to receive up to Rs 1000 provided they return the phone under 36 months. ICICI Securities said that Reliance Jio has 100 million such subscribers and that “their retention would be the priority” for the operator.

It has been reported that Reliance Jio is planning to introduce an “affordable” Android smartphone later this year or early next year. The users purchasing the low-cost smartphone from Reliance Jio would also likely be offered benefits such as free data. However, ICICI Securities highlighted that the “quantum of subsidy” on the low-cost smartphone will depend on the average revenue per user (ARPU) commitment.