Mukesh Ambani, at the 47th Annual General Meet (AGM) of Reliance Industries Limited, said that Reliance is transforming into a deep tech company. This statement is a major indication of what Reliance aims to do next. In the recently concluded AGM, Reliance announced that they will be offering 100GB of free cloud storage to consumers. This is in direct competition with the cloud offerings from Google and Apple in India. Google charges Rs 130 per month for 100GB of cloud storage while Apple charges Rs 75 for 50GB of storage.
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Since Jio is offering the storage for free, that might entice users and that can hurt the consumer cloud business of Google and Apple in India. Apart from this, Jio's Cloud is going to be more functional for users as it would be used to store call recordings and transcripts. To read more about this AI call-recording service, refer to the link below.
While many users would still prefer to keep their data on Google's or Apple's cloud, the masses might prefer Jio's offering simply because it is free. Jio understands the beat of the Indian market deeply. Give free stuff, entice people, and then charge for it later. There's nothing evil about it. It is just Jio's way of attracting Indian consumers to try out their services.
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It will be interesting to see if users could eventually backup their WhatsApp chats in other platforms apart from iCloud and Google One. It is yet to be seen what will be the effect of this free service from Jio, but it is not hard to assume that Google and Apple might be a little uncomfortable with this development.
Jio can also hook the enterprise customers here and take away some customers of Amazon and Google. We will get a clearer picture as things unfold later.
