iPhone 18 Pro to Launch Earlier than iPhone Ultra

In fact, there are fresh reports which suggest that there will be three phone launches by Apple in a span of six to seven months, and it actually sounds brilliant. Let’s go through the strategy Apple is expected to take.

iPhone 18 Launch Strategy in a Phased Manner

iPhone 18 series will be launched by a new CEO – John Ternus. He will take over as the head of Apple starting September. However, unlike every year, where Apple launches four new iPhones in the September event, Apple will likely only launch two devices. Here’s how it is expected to go.

iPhone 18 Pro models including iPhone 18 Pro and iPhone 18 Pro Max are likely to launch first in September 2026. This will push the people who are on an yearly upgrade cycle to go for the iPhone 18 Pro, instead of the lower end iPhone 18. The iPhone 18 Pro models rising sales will push the company’s average selling price (ASP).

iPhone 18, the vanilla and the lower end iPhone will likely launch in the first quarter of 2027. This will give Apple another phone launch event which will help the company competing against the new Android phones which launch at the Mobile World Congress (MWC) in the first quarter of 2027.

iPhone Ultra Launch is Expected in November 2026, Here’s Why

iPhone Ultra or iPhone Fold will launch likely in November 2026, if the reports are to be believed. This is because Apple doesn’t want to internal competion with the iPhone 18 Pro models. Honestly, the iPhone Ultra is expected to create a huge stir in the market, and that is because it will be a new category of phone and something that tech enthusiasts, not just Apple fans will love.

Apple, of course, will not confirm the developments as if it is the actual strategy, it will not want to reveal it to the competiton. The first foldable from Apple could come in 2026, and that’s definitely go us excited. Drop your thoughts in the comments.