Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

To tap new users into own network, Idea cellular has launched new special tariff voucher (STV) in the Kolkata circle, which also includes Sikkim as well as Andaman & Nicobar Islands.

The new STV aims new users whose ‘Age-On-Network’ is less than 30 days on Idea’s network. Anybody with above mentioned terms can recharge with Rs. 4 STV through easy or self recharge to get local Idea-to-Idea call price of just 10p/min, while local or STD calls to others network will be 30p/min. This pack will be valid for 90 days, which is a pretty good offer in our view. You can find more details about this new pack in the chart below.
| Special STV for Those New Users on Idea of Kolkata & WB circle. | |||
| STV | Benefits | Validity | Applicable for |
| Rs 4 | All Local Idea calls @ 10p/min , Others Local / STD calls @ 30p/min | 90 Days | Those users can get the benefits by recharging the voucher if their Age-On-Network doesn’t crossed 30 Days. |
| For More contact Idea Care. *Availability: Easy Recharge & Self Recharge by dialling USSD *369*004# | |||
Idea has released this offer to counter Vodafone’s ‘Double Validity’ and ‘Double Data’ offers, which are gaining popularity due to their value-for-money factor. Even Vodafone has a robust network in both Kolkata & RoWB circles with a presence in 99% of the total areas. Vodafone even offers 3G networks in those regions. They are also planning to launch 4G FDD-LTE in the Kolkata circle by the end of this year.