Idea Launches Sakhi Safety Service for Women During International Women’s Week

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Since it is the week of Women’s Day, brand Idea has come up with a new Idea Sakhi application for the prepaid and postpaid subscribers of Idea. This application will solve the increasingly felt, safety-related concerns which women feel. This mobile-based solution will be available on both smartphones and feature phones, and it will offer features like Emergency Alerts, Emergency Balance, and Private Number Recharge. The service is being launched in the week of International Women’s Day and is already live for subscribers of Idea in Andhra Pradesh & Telangana, Assam & North East, TN incl. Chennai, Kerala, Gujarat, J&K, Maharashtra & Goa, MP & Chhattisgarh and Delhi. Idea has also announced that it will expand the service to all its 22 circles within this month.

How to Register for Idea Sakhi?

The highlight of Idea Sakhi service is that it works on all platforms and is not only limited to Android or iOS and it will work even if the subscriber does not have any data or voice balance on his number. This will ensure that women will be able to access the service anytime and anywhere. If you are an Idea subscriber, you can register for and activate the Idea Sakhi service in two steps. Firstly, you will need to call on the toll-free number 1800-123-100, where you will be able to interact in multiple languages. After that, you will be required to register Emergency contacts of friends and family. Subscribers will be able to register up to ten contacts in this list.

After the registration in Sakhi service, the subscriber will receive a 10-digit proxy number, with which she can recharge her connection at any retail store without revealing her actual mobile number. Also, the subscriber will receive 10 minutes of free local/STD calls, 10 SMS and 100MB data when her balance is lower than Re 1. In case the Sakhi user wants to send an Emergency or a Safe Alert, then she will need to give a missed call to 55100 to send an Emergency Alert after which, a call, flash and SMS with the location and time details of the Sakhi user will be sent to the Emergency Contacts, alerting them. For a safety alert, the Sakhi user will need to dial 55100 and then press two after which SMS with the location and time details of the Sakhi user will be sent to the Emergency Contacts, for assistance.

Idea Providing Safety and Technological Solution for Women  

Talking about the launch of the Idea Sakhi service, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Ltd. said “Technology can help overcome barriers and solve problems in the life of the consumer. With almost half of our population being women, and 59% of them using a mobile phone, we are in a unique position to extend the benefits of technology for their safety and security. With Idea Sakhi, we are taking forward our long-term commitment of driving inclusion and deploying technology to serve a social purpose.”

Sunita Bangard, National Brand Head – Idea, Vodafone Idea Ltd. also said, “On this special occasion of International Women’s Week, we are happy to offer Idea Sakhi to the women of India, to feel more confident and safe – Ab idea Hai Udne Ka.”

Reported By

Junior Editor

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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