Idea Cellular, the largest telecom operator by subscriber base in the Madhya Pradesh and Chhattisgarh circle, has launched new combo packs enriched with data, unlimited local as well as STD minutes, and SMS for prepaid users.
These packs comes with unlimited calling benefits, and the company has also added 3G data in top of it. SMSes are bundled as freebies in these packs. These packs have four denominations; Rs 1098 , 1749 , 2249, and 3249.
| MRP | Voice | 3G Data | SMS | Validity |
| Rs 1098 | Unlimited Local Idea Calls | 3 GB Data | 100 SMS / Day | 28 Days |
| Rs 1749 | Unlimited Local Mobile Calls to any network | 5 GB Data | ||
| Rs 2249 | Unlimited Local - STD calls in both Home & Roaming. | 7 GB Data | ||
| Rs 3249 | 15 GB Data |
These new packs are similar to Airtel's Infinity Plans, which they launched a few months ago. The company is trying to bind its highest paid users with these offers.
In Madhya Pradesh & Chhattisgarh states, the company is facing stiff competition from Airtel, which even managed to bag maximum number of new users in the circle in August 2015. Idea gained just 19,310 users compared to Airtel's net addition of 1,22,368 users.
Idea is also planning to bring 4G LTE based on FDD-LTE standard in the circle by early next year to counter possible threats from Reliance Jio.
