IDEA CELLULAR “AGRI INFO” TO FARMERS IN MAHARASHTRA

By September 10th, 2009 AT 12:24 PM

IDEA CELLULAR TO PROVIDE AGRI INFO TO FARMERS IN MAHARASHTRAIdea Cellular today announced that it has partnered with Reuters Market Light, part of Thomson Reuters, the leading global information company to launch a unique product targeted for rural subscribers. Named as “Krishi Voucher’, the product is already available for the large farming community on the IDEA network, in Maharashtra & Goa circle.

This service is available for a monthly subscription fee of Rs.75. 

This voucher will be soon be available across all IDEA retail outlets, in Maharashtra & Goa.

Farmers can subscribe to the service by calling a specially provided Toll Free Short-Code – “58090” where they would be supported by Marathi, Hindi and English speaking specialized customer care representatives to register their preferences such as crops, markets, locations etc. Daily updates will be provided via SMS in two languages – Marathi and English.

IDEA subscribers availing this service will get the following information updates:

• Market Prices and Arrivals in 3 markets for each of the 2 crops chosen by the farmer (choice of 49 crops available)

• 24 hour local weather forecast relevant to the farmer’s Taluka

Information on best practices of production for 2 crops

• News having high impact on production, placement & realization

Mr. P Laxminarayana, Chief Operating Officer  Maharashtra & Goa, IDEA Cellular Ltd, quoted “IDEA has constantly innovated to offer world-class products and services designed keeping in mind the daily communication needs of diverse customer segments. Reuters Market Light’s information service is an innovative, productive, and efficient risk management & efficiency enhancement tool for the large farming community in Maharashtra. We are happy to partner with a leading agri-information provider, Reuters Market Light, to bring this unique offering for our subscribers in the region, many of whom are dependent on agriculture for their livelihood.”

A Happy Geek and a Network Research Engineer with a really cool day job…

6
Leave a Reply

avatar
Photo and Image Files
 
 
 
6 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
zareefrahuldharmoputtur judhistirkaushikAnuj Recent comment authors
newest oldest most voted
zareef
zareef

they need long time to improve there service in K.K….. selling free sim card not work…..people need more then calling and sms 😉

rahul
rahul

jiska brand ambassdor abhishek bacchan hain,uska haal to bura hi hoga!

Recent Posts

Bharti Airtel Makes the Run to Second Spot With Rising Revenue Market Share

Bharti Airtel might now be brimming to make its climb back to the top leagues of the telecom industry by...

You Broadband Starts Providing Unlimited Data Plans With 100 Mbps Starting at Rs 944

Before the commercial launch of Reliance Jio GigaFiber, the broadband sector is seeing a plethora of new plans from all...

Microsoft to Stop Pushing Updates to Windows 7 Users from January 14, 2020

Microsoft on Wednesday said its Windows 7 operating system would not get security and technical updates from January 14, 2020,...