IDEA CELLULAR “AGRI INFO” TO FARMERS IN MAHARASHTRA

By September 10th, 2009 AT 12:24 PM

IDEA CELLULAR TO PROVIDE AGRI INFO TO FARMERS IN MAHARASHTRAIdea Cellular today announced that it has partnered with Reuters Market Light, part of Thomson Reuters, the leading global information company to launch a unique product targeted for rural subscribers. Named as “Krishi Voucher’, the product is already available for the large farming community on the IDEA network, in Maharashtra & Goa circle.

This service is available for a monthly subscription fee of Rs.75. 

This voucher will be soon be available across all IDEA retail outlets, in Maharashtra & Goa.

Farmers can subscribe to the service by calling a specially provided Toll Free Short-Code – “58090” where they would be supported by Marathi, Hindi and English speaking specialized customer care representatives to register their preferences such as crops, markets, locations etc. Daily updates will be provided via SMS in two languages – Marathi and English.

IDEA subscribers availing this service will get the following information updates:

• Market Prices and Arrivals in 3 markets for each of the 2 crops chosen by the farmer (choice of 49 crops available)

• 24 hour local weather forecast relevant to the farmer’s Taluka

Information on best practices of production for 2 crops

• News having high impact on production, placement & realization

Mr. P Laxminarayana, Chief Operating Officer  Maharashtra & Goa, IDEA Cellular Ltd, quoted “IDEA has constantly innovated to offer world-class products and services designed keeping in mind the daily communication needs of diverse customer segments. Reuters Market Light’s information service is an innovative, productive, and efficient risk management & efficiency enhancement tool for the large farming community in Maharashtra. We are happy to partner with a leading agri-information provider, Reuters Market Light, to bring this unique offering for our subscribers in the region, many of whom are dependent on agriculture for their livelihood.”

A Happy Geek and a Network Research Engineer with a really cool day job…

6
Leave a Reply

avatar
Photo and Image Files
 
 
 
6 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
zareefrahuldharmoputtur judhistirkaushikAnuj Recent comment authors
newest oldest most voted
zareef
zareef

they need long time to improve there service in K.K….. selling free sim card not work…..people need more then calling and sms 😉

rahul
rahul

jiska brand ambassdor abhishek bacchan hain,uska haal to bura hi hoga!

Recent Posts

D2h Introduces Two Month Lock-in Period on Sports Channels, Makes a New Move for Cricket Season

With the new Trai tariff implementation already in the industry, the stakes have gone higher for the DTH providers. The...

Vivo V15 Goes on Pre-Orders in India Today, Here’s How It Compares With Rival Oppo F11 Pro

Vivo launched the V15 in India on Friday last week. Just like the V15 Pro, the new V15 also comes...

Apple March 25 Event: Netflix-Style Streaming Service and Revamped News Service Expected to Launch

Apple is expected to launch a slew of new products at its Cupertino headquarters in California on Monday, including a...