IDEA Cellular, the pan-India GSM mobile operator has expanded its presence in the North East by launching its 2.75G EDGE enabled GSM network in the state of Meghalaya. The launch in Meghalaya comes close on the heels of IDEA’s recent launch in Assam .
IDEA has launched two unique and affordable tariff plans for its GSM mobile users in Meghalaya. IDEA’s ‘Ek Se Badhkar Ek’ tariff plans offer a choice to mobile users, between per second and per minute tariff plans, depending on their consumption patterns and affordability. Mobile users in Meghalaya can now avail IDEA’s per second tariff plan offering all Local and STD calls at just 1 paisa per second or the per minute tariff plan offering Local calls at 40 paisa per minute and STD at 60 paisa per minute.
Nearly 2 lakh citizens in the major towns of Shillong, Nongpoh, Jowai in the districts of East Khasi Hills, Jayantia Hills and Ri Boi in Meghalaya will now be part of IDEA’s pan-India network and have access to its world class mobile telephony services.
IDEA has already set up a network of 69 cell sites in the north eastern states, which will be expanded to 428 cell sites by March 2010, to offer mobile services to over 25 lakh people in the six states of North East.IDEA’s recent launch in Kolkata & West Bengal, followed by Assam and Meghalaya, further strengthens its network in the East, and offers unparalleled mobile connectivity in the region.
Announcing the launch, Mr. Vijay Grover , Chief Operating Officer – East, IDEA Cellular Ltd. said, “The launch of IDEA’s world class mobile telephony services in Meghalaya will connect the urban and large rural population of Meghalaya with the rest of the country, and drive mobile penetration in the region. We understand the mobile communication needs of the people, and the unique geography of the region, based on which we have designed a network that covers large population areas, and a product portfolio suiting the needs and affordability of the local populace”.
IDEA has set up a deep-rooted network of customer service centres and retail outlets in Meghalaya, comprising of 6 exclusive ‘My Idea Stores’, ‘Idea Points’, and 780 other retail outlets. Aimed at achieving visibility and real time experience, these customer touch points will significantly enhance IDEA’s distribution network and help reach out to its customers across all segments, and the deepest interiors of the state.
IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of services, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.