In the next phase of growth, the company plans to offer high end data services through an enriched VAS portfolio for urban consumers, and basic mobility services and Marathi VAS content for the rural audience.
Idea’s strong growth in the Indian telephony market comes from its deep penetration in the non-urban and rural markets. The company has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, two out of every three new subscribers now come from non-urban markets.
With over 380 exclusive showrooms, and more than 80,000 multi-branded outlets selling Idea’s products and services, the company’s reach remains unmatched in the circle.
Mr. P. Laxminarayana, Chief Operating Officer – Maharashtra & Goa, IDEA Cellular said, “Ever since the beginning, IDEA Cellular has been dedicated to the growth of telephony in this region. We have constantly strived to cater to the growing communication needs of the people of this state, and are proud to be the first mobile operator to reach the 1 Crore mark. This successful journey is a result of the strong faith expressed by our 1 crore customers, and our dedicated efforts to reach out to establish mobile connectivity in the remotest corners of the state”.
In Maharashtra as well, Idea has strongly focused on penetrating deeper into the rural markets through various initiatives such as being part of Nokia Life Tools program; and the more recent ones being participation in Agri fairs like ‘Swabhimani krishi Mahotsav’ in Jaisinghpur, and Grameenon Ke Beech’ a series of fairs in small towns and villages across Maharashtra with 10,000 to 20,000 populace.
Always innovating, Idea has constantly delighted consumers with products and services that offer more value and are affordable. The most recent offerings are – ‘Full Talktime’ Recharge which offers 100% value for all recharges in a month; and ‘Talktime Share’, a first-of-its kind in the country, which enables Idea subscribers to transfer talktime to their friends and family members.