HCLTech and Microsoft have partnered with Cricket Australia (CA) to introduce a new generative AI (GenAI) feature in the Cricket Australia Live app. The AI Insights matchday companion feature provides fans with text-based updates throughout live matches, offering deeper context on key moments, player performances, and milestones beyond traditional scores and commentary.
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HCLTech and Microsoft Launch AI Feature
The feature debuts during the Day-Night Test at the Melbourne Cricket Ground (MCG), part of the CommBank Women's Ashes series between Australia and England. It is now available globally to all app users, HCLTech announced on Friday.
Leveraging Microsoft's Azure Open AI Service and HCLTech's expertise in API and front-end development, the collaboration aims to create a more accessible match day AI companion for cricket fans, the official release said. HCLTech has been CA's Official Digital Technology Partner since 2019 and will continue its role through a renewed partnership that extends through 2028.
"By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport," said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech.
"We're excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech," said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. "This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning and personalisation to audiences old and new."
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HCLTech Joins Salesforce as an Agentforce Partner
HCLTech has been selected as a Salesforce Agentforce Partner, leveraging its expertise in digital modernisation to help clients, especially in financial services, deploy AI-driven agents that significantly improve user experiences. This partnership aims to transform chatbot capabilities into advanced AI solutions for multi-channel interactions.
HCLTech and Salesforce are partnering to bring agentic AI to PenFed Credit Union, America's second-largest federal credit union, the companies said in a statement on January 24, 2025.
"PenFed is collaborating with HCLTech and Salesforce to bring a next-generation, AI-powered agent experience to our members and employees, enhancing service and support like never before," said Atif Munir, Chief Technology Officer, PenFed Credit Union.
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"At HCLTech, we empower clients with AI-driven agents to enhance operations, improve customer service and drive innovation. Being chosen as a Salesforce Agentforce partner reflects our dedication to leveraging cutting-edge technology and highlights our role in shaping the future of AI," said Sadagopan S, Executive Vice President, Global Head of SaaS and Commercial Applications.
