Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


Google Pixel 6a was unveiled on day one of the Google I/O Developers Conference 2022. With this, the company has announced that it will also be bringing the smartphone to India. But the thing is, it might not be the best move for Google if the pricing of the device is in the same range as the United States.
The smartphone has been unveiled for the US market with sub-standard specifications and features for $449. In India, this could mean that the device would launch in the range of Rs 35,000. Seriously, Google?
Well, let’s not jump to hardcore conclusions right away. But you can’t deny the fact that Google’s strategy for the Indian market looks super faulty. First of all, the company refrained from launching its flagships in India.
Google doesn’t want to launch expensive devices in India because it thinks they won’t do well in the country. Well, Google, why not ask the Chinese brands how to sell premium smartphones in India. If they, you can too.
Further, bringing an average smartphone to India and then pricing it in the semi-premium range/mid-range while competing with brands such as Xiaomi, iQOO, OnePlus, and Oppo, Google can’t go any more wrong than this.
Google Hasn’t Announced the Price for Indian Market Yet
Google hasn’t really announced the price for the Indian market. But by going with the comments earlier made by the company, Google wants to focus on the Indian market with devices in the Rs 30-Rs 40k in range. This meets well with the pricing of Pixel 6a.