GFK: India led global smartphone growth in 2015, will continue doing so for the rest of the year

By August 17th, 2015 AT 11:55 PM

According to the latest report from GFK, India has led the global smartphone growth in 2015, and will continue to do so for the rest of the year.

As per the report from analytics firm GFK, 302.1 million smartphones were sold globally, up from 288.3 million units during the same quarter last year, which turns out as a 5 percent rise. In terms of monetary value, the growth is 7 percent, up from $86 billion in Q2 2014 to $92.4 billion in Q2 2015.

Global Smartphone Sales Q2 2014 vs Q2 2015

The smartphone growth in India was attributed to low smartphone penetration when compared to developed markets and in China along with cut-throat competition that drives down the cost of a smartphone. Due to this, consumers can buy good smartphones at dirt cheap prices.

India is expected to be the largest contributor of absolute smartphone unit growth globally this year. The main reason behind this is the currently low smartphone penetration in the market together with a significant intensification of the competition amongst the smartphone vendors, which will drive ASP erosion allowing more affordable devices in the market.

Global Smartphones Sales 2014 vs 2015 ForecastThe smartphone sales grew 10 percent in North America, but the market wasn’t as great in the central and easter European countries with only 3 percent improvement. Western Europe, Middle East & Africa, and emerging APAC regions noticed 9 percent, 24 percent, and 22 percent growth in smartphone sales respectively.

Source

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

Bharti Airtel Data Add-Ons for Prepaid Users Start at Rs 28: Pricing and Benefits Detailed

Bharti Airtel is currently providing five data add-ons to its prepaid subscribers in the country. The prices of these data...

BSNL Annual Broadband Plans Above Rs 399 Will Now Ship With Free Amazon Prime Membership

State-run telco, BSNL, today officially announced that its annual broadband plans priced over Rs 399 will now ship with Amazon...

Forthcoming Android Version Will Just Be Called ‘Android 10’

Google, which named its operating system versions after tasty treats like Lollipop and KitKat, has announced that it will just...