Digital payments solutions provider FreeCharge has launched its new virtual card ‘FreeCharge Go’, which makes the wallet universally accepted across all online merchants in India. FreeCharge Go is built to ensure the safety and security of customer data. The firm has deployed a technology wherein data is secured with 128-bit encryption and stored as per PCI DSS compliance.
With ‘FreeCharge Go’, customers can transact across all major e-commerce portals, pay for movie tickets, book event tickets, pay for various transportation services like bus, cabs and metro rides, etc.
With the aim to be the most rewarding wallet, ‘FreeCharge Go’ will soon launch a marketing program with targeted and personalized offers for customers based on their usage patterns. FreeCharge will soon be available for payments at offline stores as well in coming months. ‘FreeCharge Go’ is launched in association with YES Bank and is powered by MasterCard.
Customers can log on to the FreeCharge account and generate their FreeCharge Go card. They can top it up by adding money to FreeCharge wallet and use it on- the- go for all their online transactions.
Govind Rajan, Chief Operating Officer, FreeCharge, said, “FreeCharge Wallet is the fastest growing wallet in the country. We are insanely focused on UI – 0ver 99% of our transactions are completed in less than 10 seconds. As a result we have amongst the stickiest cohort – with over 72% consumers being repeat consumers”.
He added, “Today, in our journey we are entering the next phase. We are partnering with MasterCard and YES Bank to launch the FreeCharge Go card. FreeCharge Go card can be generated by the consumer in less than five seconds! Also, the card will be accepted universally across all major online portals in India. Transacting online will not only be swifter and safer with “FreeCharge Go” but universal too.”
Porush Singh, Country Corporate Officer, India and Division President, South Asia, MasterCard said, “Our partnership with ‘FreeCharge Go’ will provide a full spectrum of merchant services on a safe and secure payment platform to consumers and we are certain such innovative solutions will be accepted enthusiastically by consumers.”
Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR