Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Ericsson said it has signed a Business Support Systems (BSS) transformation contract with Bhutan Telecom, Bhutan’s largest telecom service provider.

Under the terms of the agreement, Bhutan Telecom’s complete billing systems will be transformed into a convergent environment supporting mobile, fixed line and DSL broadband subscribers.
As a result, Bhutan Telecom will be able to launch promotions and notifications, product and service cross-bundling, cost-control for postpaid subscriptions and service personalisation. The operator will be able to design and offer promotions and campaigns in real time and in accordance with subscribers’ interests, while monetising ongoing growth in data traffic.
Ericsson will be responsible for design, deployment and systems integration of the solution. The convergent charging solution, based on Ericsson’s BSCS iXR4 offering together with data monetisation features such as PCRF will be integrated with Bhutan Telecom’s existing infrastructure. Bhutan Telecom will migrate its subscribers onto the new platform by the third quarter of 2016.
“We feel privileged to partner with Bhutan Telecom in transforming their billing architecture. Bhutan Telecom will now be able to introduce new and innovative charging mechanisms quickly and flexibly for its subscribers, while keeping control of any revenue leakages at the same time. This will ensure greater customer satisfaction,” Paolo Colella, Head of Region India, Ericsson, said in a statement.
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