Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


The Department of Telecommunications (DoT) in India is planning to introduce a feature called calling name presentation (CNAP) to display the caller’s identity on the phone screen. Globally as well telcos are testing and deploying AI-powered tools and technology to curb the menace of spam calls and provide customers with reliable caller ID solutions.
Also Read: Rogers and Fido Customers Get AI-Powered Spam Call Detect Feature
Empower Telecom Subscribers
However, the Calling Name Presentation (CNAP) feature may be available only for commercial entities in the initial stages due to privacy concerns, according to a report by Financial Express.
The Telecom Regulatory Authority of India (TRAI) is currently working on a proposal to introduce the CNAP feature to empower subscribers to make informed decisions while receiving incoming calls, which will also help reduce spam calls. Currently, the caller’s name can be identified by downloading the Truecaller app, but it may not be fully authentic due to the lack of KYC.
Privacy Concerns
Due to concerns over privacy issues that have been raised during the consultation process, the government is reportedly considering first restricting the new feature to commercial entities and later extending it to private users after obtaining individual consent.
This phased approach is seen as a way to reduce pesky calls and financial frauds. Most telecom operators and consumer organizations support this approach. Bharti Airtel has stated that there are between 5 to 8 million entities/users engaged in telemarketing/commercial calling, excluding the P2P users/numbers who engage in misuse.