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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
In sync with the vision of expanding HD TV experience and making it accessible to all, DishTV Asia’s largest DTH brand announced exciting new offers and initiatives today. As part of its festive announcement, DishTV has launched an innovative ‘HD for All initiative.’
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While competition/market charge access fee to provide HD channels, DishTV will now give popular HD channels access to all subscribers. DishTV also unveiled its new generation HD STB (Set-top Box), ‘DishNXT HD’. With this move, all boxes provided by DishTV are now HD enabled to eliminate the SD-HD divide. “All these efforts are aimed at empowering subscribers to enjoy and embrace HD experience,” said the company in a press statement.
This is a further step up in customer initiatives, which the company started with the partial adoption of TRAI tariff order. HD access for all follows the recent launch of ‘Mera Apna Pack’ that allowed customers to choose their favourite HD channel for just Rs. 17 + GST.
“This is in line with TRAI objective of empowering consumers and providing content as per customer choice. With this innovative proposition, DishTV becomes the first DTH player in India to offer HD channels with all its popular packs. Now effectively for as low as at Rs.169+ tax, customers can experience HD viewing,” added the press statement.
Extending a holistic HD viewing experience, DishTV also unveiled its new generation cardless Set Top Box, DishNXT HD. With the ability to give 5 times better picture quality, whole new User Interface and graphics and multilingual support, the new box comes equipped with an integrated smart chip technology to enable users to interact and tune-in to their television in a smarter way. The cardless feature eliminates the need of a separate viewing card for clutter-free experience and faster performance.
