Dish TV plans to introduce city specific pricing for its packages

By February 26th, 2015 AT 6:24 PM

Dish TV has been known to introduce many of the industry’s first of its kind offerings. Dish TV was the first to introduce standalone CAM cards which would allow a DTH subscriber to switch another provider while retaining his existing set top box.


This concept didn’t take to the masses and was withdrawn soon after launch. Dish TV was the first operator to launch a sub brand of DTH in the form of Zing digital (A product of Dish TV) to cater to the regional palate of different states by offering region-specific channel packs. Now Dish TV plans to launch a differential pricing for cities, towns and villages. Under this pricing regime, the same pack will cost more in metros and cost lesser in villages (Areas to be covered under phase 3 and 4 of digitisation). As of now all DTH providers have just two sets of prices, the south zone packs and rest of India packs, Dish TV plans to change this to the way cable providers charge differently in urban and rural areas.

It is also worth noting that Dish TV has increased the overall pricing of its packs by 5% to 8% since 1st Feb 2015 and its current ARPU in the fiscal third quarter ended 31 December 2014 increased to Rs 177 from Rs 172 in the preceding quarter.

Physiotherapist by day and techno buff by evening, Esmail is our very own in-house spectrum specialist. He has a keen eye for the Mobile data and DTH segments.

Leave a Reply

Photo and Image Files
1 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
1 Comment authors
shabbir Recent comment authors
newest oldest most voted

please add more kannada news and entertainment channels for karnata subscribers other wise u loose your subscriber by shifting to local cable operator who provide digitial set top box.
further add islamic devotional channels like qtv and madani channel.

Recent Posts

Indian Telecom Industry Slated to Report a Decline in Revenue for Third Consecutive Year: ICRA

The Reliance Jio-induced pains for the telecom sector will continue with the industry slated to report a decline in revenue...

Redmi Note 7 Pro Users in India Get New MIUI 10 Global Stable Update That Optimises System Stability

Xiaomi launched the Redmi Note 7 and Redmi Note 7 Pro smartphones in India last month. It is not even...

Vodafone Super VoLTE: Availability, Compatible Handsets and Everything You Need to Know

Bharti Airtel followed on the footsteps of Vodafone as it introduced the VoLTE for roaming a few days back. The...