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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
When it comes to choosing DTH operators, one of the names that is one the tip of the customers oftentimes is Dish TV. Until a few days back, Dish TV was also the top DTH provider in the country by subscriber count and hence the subscriber market share, until it was superseded by Tata Sky. However, that doesn’t mean that Dish TV has put down its weapons in the DTH industry. The DTH operator is facing the problem of quitting subscribers who are leaving their DTH connections altogether and to combat this, and it is making a lot of efforts on the consumer front so that it can retain its customers in a better way. The DTH company has also announced the launch of a Hybrid Set-Top Box recently, to lure more customers. But, in a new introduction amongst its popular offer, there is also a festive offer which is bound to catch the attention of the Dish TV customers.
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Dish TV Festive Offer Explained
As part of this new festive offer, Dish TV is offering a handful of channel packs at older prices. By older prices, Dish TV is referring to the prices which were in place before the coming of the new Trai tariff regime. Now, as you can imagine, since the prices of the monthly DTH connections have shot up by quite a margin for many customers after the transition to the new Trai regime, this is an offering which the customers will like. However, being such an attractive deal, there is definitely a catch to this offer.
The catch here is that the subscribers should opt for a two year subscription period to enjoy these prices. Now, what this entails is that although Dish TV will get a less monthly rental from these subscribers, it would still be able to hold on to them for a long time. A strategy which would help it in retaining its subscriber base which seems to be declining at a rapid speed.
