DEN Networks, one of the largest cable Multiple System Operators (MSO) in India, has launched its user-friendly online live streaming platform today - DEN TV+, where users can access and watch the content on the go. The service is launched exclusively for DEN cable and broadband subscribers; it is available for download on all the devices which are on Android and iOS platforms.
On-demand entertainment services led by audio and video content are at the peak point in India. In-line with the global trend, there is a marked shift in consumer preferences towards digital media consumption as compared to traditional forms of media which include TV, printing press, and radio. Increasing internet penetration and mobile device proliferation and convenience of consuming the content anytime, anywhere are the key drivers for this trend.
Equipped with data saving feature/mode, Den TV+ allows users to manage their data consumption while getting the best video recommendations for best video experience.
Den TV+ is packed with functionalities ranging from multi-screen viewing, adaptive bitrate, easy controls and much more. Besides, users can view the entire TV guide for the upcoming week and set up reminders for their favourite TV shows. Further, users can browse the app without interrupting watching experience by minimising the new video player.
Commenting on the launch Mr SN Sharma, CEO DEN Networks Pvt. Ltd. said, “We are excited to launch DEN TV+, DEN’s very own mobile TV app, where our viewers can now watch TV on their mobiles & tablets. Being a leading distribution platform, the idea is to complement our CATV offering to consumers and make it available for our customers on the move anytime, anywhere. DEN TV+ provides live streaming of 130 TV channels, 2500+ movies and recorded videos including popular shows/serials, devotional content, lifestyle content and much more. The service is currently free of cost as an initial launch offer. We are always exploring newer ways to provide value for money to our viewers and today’s evolving technology helps us cater to their changing lifestyle needs.”
The TV channels available on this mobile TV are across genres including movies, general entertainment, news and music in Hindi, English and many regional languages. Additionally, it will offer exclusive content like prank videos, Comedy TV, Kids TV, Prankbaaz, Yoga TV, original mobile series with Priyanka Chopra, and mobile talent discovery platform by Imtiaz Ali.
Den TV+ is the only mobile TV video app from India to offer instant access to Non-Stop News. It intends to add more movies, more music, recipes, jokes, games, fitness videos, DIY Videos, comedy shows, karaoke music, educational videos, sports videos/talk shows, plays, horoscopes, Bollywood news and vine in the coming months.
To access the platform, DEN subscribers will need to enter just the VC card number of the Set Top Box (STB). Users will be able to access up to two devices under one unique VC number.