At CES 2025, Qualcomm Technologies showcased a range of artificial intelligence (AI) advancements and made significant announcements and collaborations across industries demonstrating how the company is transforming user experiences across diverse device categories, including PCs, automobiles, smart homes and enterprises.
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"AI is creating a generational shift in technology. In 2025, we will continue to see AI processing move to the edge, enabling and enhancing AI-first experiences," said Cristiano Amon, president and chief executive officer of Qualcomm.
Here's a summary of the key developments:
1. Snapdragon X Series for AI-Powered PCs
Qualcomm Technologies introduced the Snapdragon X Platform, the latest and fourth high-performance addition to its Snapdragon X Series compute portfolio. Designed for mainstream PCs in the USD 600 range, Qualcomm said Snapdragon X offers powerful performance, multi-day battery life, and AI-driven Copilot+ experiences. It features an 8-core Qualcomm Oryon CPU, delivering 163 percent faster performance at ISO-power compared to competitors, and a 45 TOPS NPU for AI tasks. Supported by OEMs like Acer, Asus, HP, and Lenovo, devices powered by Snapdragon X will be available in early 2025.
"With Snapdragon X, customers will continue to experience leading performance and battery life, access more innovative AI experiences, and will have more form factors to choose from when deciding what Copilot+ PC best fits their needs," said Pavan Davuluri, corporate vice president, windows + devices, Microsoft.
Additionally, Qualcomm announced that Windows 11 on Snapdragon has expanded to include over 50 NPU-powered AI experiences, triple the native app development within a year, and exclusive apps like Moises Live.
"The Snapdragon X Series portfolio offers the most powerful, intelligent, and power-efficient processors for Windows in their class, making Copilot+ PCs powered by Snapdragon the ultimate choice for users who want a laptop that can do it all," said Alex Katouzian, group general manager, mobile, compute, and XR (MCX), Qualcomm Technologies. "Our ecosystem of partners continues to build on Snapdragon to deliver innovative form factors and premium AI experiences that enable everyday PC users who want a laptop that can keep up with their busy lives."
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2. AI in Automotive
Qualcomm is expanding its automotive collaborations with companies like Alps Alpine, Amazon, Leapmotor, Mahindra, Hyundai Mobis, and Royal Enfield. The company said its Digital Chassis is driving AI-powered in-cabin and advanced driver assistance systems (ADAS), offering innovations in driver comfort, safety, and multimodal contextual awareness. The company also highlighted its work with Desay, Garmin, and Panasonic Automotive for Snapdragon Cockpit Elite. Qualcomm also showcased its Snapdragon Ride Platform, featuring integrated automated driving software.
Desay SV and Qualcomm Collaborate for AI-Powered Cabins
Desay SV and Qualcomm Technologies announced their collaboration on the G10PH intelligent cabin platform at CES. Powered by the Snapdragon Cockpit Elite platform, the G10PH leverages advanced AI and high-definition graphics to provide a personalized, intuitive in-car experience.
Additionally, the G10PH enables real-time decision-making, adaptive responses, and proactive assistance, creating an intelligent cabin assistant that is finely tuned to users' habits.
"At the new inflection point of 'Software-Defined Vehicle' and 'AI-Defined Vehicle,' Desay SV, together with Qualcomm Technologies, launched the premium AI intelligent cabin platform G10PH, which marks another technological revolution in the process of intelligent cockpit and is an important example of Desay SV leading the development of cabin intelligence upgrade," said Jian Xu, chief executive officer, Desay SV.
"The automotive industry is on the brink of a new era of intelligent transformation, driven by software and AI. Qualcomm Technologies and Desay SV have built a robust foundation of collaboration, and with our combined expertise in intelligent cockpits and we are excited about the new products featuring Snapdragon Cockpit Elite," said Nakul Duggal, group general manager, automotive, industrial, and cloud, Qualcomm Technologies. "These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting a new standard in the industry."
Intelligent cockpit is the carrier of various sensing and interaction technologies, and it reflects the state of development in intelligent vehicle technology, according to Qualcomm.
Garmin and Qualcomm Unveil New Unified Cabin 2025
Garmin and Qualcomm announced the Garmin Unified Cabin 2025, a next-generation digital cockpit powered by Snapdragon Cockpit Elite platform. This solution integrates generative AI via the platform's dedicated Neural Processing Unit (NPU) for customizable themes, voice assistants, and enhanced entertainment experiences. Leveraging Qualcomm’s Oryon CPU and Adreno GPU, the platform delivers superior multimodal AI performance for software-defined vehicles.
Garmin and Qualcomm Technologies first teamed up in 2019 to deliver domain controllers for a major OEM to market.
Panasonic Automotive and Qualcomm Expand Partnership
Panasonic Automotive Systems (PAS) and Qualcomm have expanded their collaboration at CES 2025, aiming to redefine in-vehicle experiences with advanced technologies. By integrating Snapdragon Cockpit Elite platform, PAS's new Cockpit Domain Controllers and High-Performance Compute systems will enable advanced AI applications like generative AI, immersive multimedia, and optimized 3D graphics.
According to the official release, this collaboration supports the evolution toward software-defined vehicles, offering flexibility and safety while providing a more personalized, intuitive user experience. The integration processes are already underway, and the new solutions are expected to roll out in vehicles starting in early 2026, followed shortly thereafter by cabin solutions featuring Snapdragon Cockpit Elite.
Qualcomm and Alps Alpine Expand Partnership
Qualcomm and Alps Alpine announced an expanded collaboration to integrate the latest Snapdragon Cockpit platform into Alps Alpine's automotive products. This partnership enhances Alps Alpine's High-Performance Reference Architecture (HPRA) for advanced in-cabin experiences, including generative AI (GenAI), immersive entertainment, personalized sound zones, and improved safety with features like e-mirrors and input devices.
"The Snapdragon Cockpit platform, with its integrated GenAI capabilities, is designed to meet the complex demands of modern vehicles, and we are excited to see how our work with Alps Alpine will leverage this technology to help set new industry standards," said Mark Granger, vice president, product management, Qualcomm Technologies.
Building on their collaboration since 2020, the integration aims to redefine automotive cockpits with intuitive human-machine interfaces, enhanced connectivity, and superior processing power. Integration of the new platform has already begun.
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Qualcomm Powers Mahindra's New Electric SUVs with GenAI
Mahindra and Mahindra and Qualcomm Technologies have collaborated to launch Mahindra's first electric SUVs, the BE 6 and XUV 9e, powered by Snapdragon Digital Chassis solutions. These vehicles feature the Snapdragon Cockpit Platform and Snapdragon Auto 5G Modem-RF solution, delivering AI-driven, digital-first in-car experiences tailored for Indian consumers. Experiences include multi-screen infotainment, immersive multimedia, AI-powered personalization, and high-performance computing.
"Our collaboration with Qualcomm Technologies integrates advanced Snapdragon Digital Chassis technology into the BE 6 and XUV 9e, setting a new benchmark for connected, AI-driven driving experiences. Powered by our Mahindra Artificial Intelligence Architecture, these vehicles offer a personalized driving experience that is both state-of-the-art and accessible to all," said R Velusamy, president, automotive product development, Mahindra and Mahindra Ltd., and joint managing director, Mahindra Electric Automobile Ltd.
Sony Honda Mobility and Qualcomm Expand Collaboration
Sony Honda Mobility (SHM) and Qualcomm Technologies have expanded their collaboration to integrate the Snapdragon Digital Chassis solutions into SHM's upcoming AFEELA vehicles. The partnership focuses on delivering advanced software-defined vehicle (SDV) capabilities, including generative AI (GenAI), advanced driver assistance systems (ADAS), and connectivity. Snapdragon platforms will enhance in-car experiences with personalized entertainment, navigation, and safety features. AFEELA vehicles featuring these technologies will debut in 2026, with reservations opening this year.
3. Smart Home 2.0 with AI
Qualcomm showcased its vision for Smart Home 2.0, where generative AI integrated into edge devices will power advancements like AI chatbots in appliances, smart TVs, humanoid robots and more. This transformation will significantly improve user interactions and device functionality, according to the company.
4. Next Evolution of Qualcomm Aware Platform
The company announced the next version of the Qualcomm Aware Platform, a cloud-based service that is designed to enable location, visibility, and monitoring capabilities for enterprises. Qualcomm said the platform supports IoT solutions for industries such as logistics, retail, energy, robotics and more.
"The Qualcomm Aware Platform can help solve some of the most critical challenges in building, customizing, and deploying intelligently connected solutions," said Nakul Duggal, group general manager, automotive, industrial and embedded IoT, and cloud computing, Qualcomm Technologies.
5. AI On-Premises Solution for Enterprises
Qualcomm introduced its AI On-Prem Appliance Solution, allowing businesses and industrial organizations to run generative AI and computer vision on dedicated on-premises hardware. This solution, along with the Qualcomm AI Inference Suite, a set of software and services for AI inferencing, helps businesses reduce operational costs by running AI inference locally, compared to renting third-party AI infrastructure, according to the official release.
Using the AI On-Prem Appliance Solution in concert with the AI Inference Suite, customers can now use generative AI leveraging their proprietary data, fine-tuned models, and technology infrastructure to automate human and machine processes and applications in virtually any end environment, such as retail stores, quick service restaurants, shopping outlets, dealerships, hospitals, factories and shop floors – where the workflow is well established, repeatable and ready for automation, Qualcomm explained.
"Our new AI On-Prem Appliance Solution and AI Inference Suite changes the TCO economics of AI deployment by enabling processing of generative AI workloads from cloud-only to a local, on-premises deployment. For a wide variety of AI automation use cases such as in-store assistants, worker coaching, site-specific information, safety compliance, and sales and service enablement at store, dealerships or factory-floors, our AI On-Prem Appliance Solution significantly reduces AI operational costs for enterprise and industrial needs," said Nakul Duggal, Group General Manager for Automotive, Industrial IoT and Cloud Computing, Qualcomm Technologies. "Enterprises can now accelerate deployment of generative AI applications leveraging their own models, with privacy, personalization and customization while remaining in full control, with confidence that their data will not leave their premises."
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Honeywell is collaborating with Qualcomm Technologies on the design, evaluation and/or deployment of AI workflow automation use cases using the AI On-Prem Solution and AI Inference Suite. Aetina is among the first OEMs to provide on-premises equipment for enterprise deployments based on the AI On-Prem Appliance Solution. IBM is collaborating to bring its watsonx data and AI platform and Granite family of AI models for deployment across On-Prem AI appliances, in addition to cloud, to support a range of enterprise and industrial use cases in automotive, manufacturing, retail, and telecommunications, Qualcomm noted.
6. Qualcomm, Amazon Collaborate for AI Experiences in the Car
Amazon and Qualcomm Technologies announced on January 6, 2025, a collaboration to enhance in-car experiences by combining Qualcomm's Snapdragon Digital Cockpit Platform with Amazon's AI and cloud services.
Through the planned collaboration, the two companies will explore ways to enhance AI capabilities for automotive applications and deliver more intuitive, personalized, and responsive in-car experiences with technologies like Alexa Custom Assistant and solutions from Qualcomm Technologies’ Snapdragon Digital Cockpit Platform and software framework.
"Qualcomm Technologies is excited to expand our collaboration with Amazon to bring advanced AI capabilities and content and experiences that consumers enjoy worldwide to the car. By leveraging our Snapdragon Digital Cockpit Platform and Amazon's AI and cloud expertise, we aim to bring a joint platform that will enrich the user experience," said Nakul Duggal, group general manager, automotive, industrial and cloud, Qualcomm Technologies. "Our technology collaboration will enhance the digital cabin with AI differentiators while providing automakers, developers, and suppliers with an AWS based development workbench for in-vehicle infotainment and advanced driver-assistance systems."
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Redefining in-car experiences
Through the collaboration, Amazon and Qualcomm Technologies intend to optimize LLM-powered experiences in the car on the edge using the Qualcomm Technologies' neural processing unit featured on the Snapdragon Cockpit Platform. For automakers, developers, and suppliers, this technology collaboration aims to provide a way to deliver digital cabin experiences, while reducing time and costs for implementing advanced infotainment and AI features, Qualcomm noted.
As part of this collaboration, Amazon and Qualcomm Technologies also intend to work together to leverage the Amazon Web Services (AWS) cloud and provide automakers with a virtual development environment for Snapdragon automotive chipsets. This development workbench will offer automakers a way to develop and test in-vehicle infotainment and advanced driver-assistant systems.
