Internet advertising overtakes global broadcast television advertising in US: PwC report
Internet advertising rules the US’s entertainment and media segments, according to PricewaterCoopers (PwC) report on Global Entertainment and Media Outlook 2014-2019. The segment reports a double-digit gain of 11.1 percent CAGR. On the other hand, the spending on Television advertising stands at 3.2 percent CAGR. Television subscriptions and consumer magazine … Read More