Editorial

Tanay Singh Thakur

OnePlus Partnership With Hasselblad Looks Like a Marketing Play

OnePlus Partnership With Hasselblad Looks Like a Marketing Play

OnePlus, despite its many shortcomings lately, is a brand that Indians trust a lot. The smartphone manufacturer had officially announced its partnership with Hasselblad in 2021 for tuning the cameras of its flagship devices. However, with the OnePlus 9 series, the Hasselblad partnership only seemed like a marketing play from … Read More

Tanay Singh Thakur

Why India Still Has 2G in 2022

Why India Still Has 2G in 2022

India, one of the biggest markets for telecom services with more than a billion customers still has millions of people users 2G network for communication purposes. 2G is not fit for internet browsing, but only voice calling and SMS. Even when 4G services are readily available almost everywhere, there are … Read More

Tanay Singh Thakur

OnePlus Might be Slowly Losing Ground in India: Opinion

OnePlus Might be Slowly Losing Ground in India: Opinion

What started as a beautiful relationship between Indians and OnePlus is now turning a little sour with the buggy experience of smartphones. With the OnePlus 7 Pro, the company stepped into the super-premium category with its smartphones crossing Rs 50,000 in MRP in India. Further, with the OnePlus 8 and … Read More

Tanay Singh Thakur

Airtel Unique Strategy Pushing the Telco Towards Strong Future

Airtel Unique Strategy Pushing the Telco Towards Strong Future

Bharti Airtel, the second-largest telecom operator, is in a very good position post the tariff hikes and the reforms announced by the government. Note that Airtel wasn’t in a bad position either before the sectoral reforms were introduced. The reforms have just helped the telco in strengthening its market position … Read More

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