BSNL 4G Can Help the Telco Grow Multiple Folds in Short Period

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Everyone’s wondering including us, ‘Where is BSNL 4G?’ The telco has time and again promised that it will bring its 4G services very soon, but it has been many years now. The world is already shifting to 5G. While 5G is still going to take time to come into India, 4G has become very common and people have become too used to it. At a time such as this, BSNL is still surviving by offering 3G services. It is quite interesting to see that BSNL is still adding on new subscribers. But that said, even the new subscribers aren’t making a huge difference in the financials of the company. Let’s take a look at how 4G can solve the issues of BSNL.

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Unrealised Market for BSNL 4G

BSNL has understood the power of offering freebies. It has been offering a number of free services to its customers on a majority of its plans. That has certainly helped the telco in increasing the number of subscribers it has. Another reason why BSNL is able to add subscribers is that it offers cheaper plans when compared to other telcos with the same benefits. One thing to note here would be that other telcos’ such as Bharti Airtel, Reliance Jio, and Vodafone Idea Limited offer 4G plans while BSNL offers 3G plans. So it only makes sense for BSNL to keep the pricing of the plans a little cheaper or else people would never go for it.