Blackberry launches 9720 for Rs 15,990, but is it worth it?

To take on the poor sales in India, BlackBerry has launched a new smartphone – BlackBerry 9720 in India. The new device Blackberry has got the Blackberry 7.1 Operating System, QWERTY and touchscreen for those who like the hard keys while typing but a deft touch while gaming and BBM Voice, new feature which lets users chat over Wi-Fi for free.

Earlier this year, BlackBerry had brought out its BB10 operating system and launched two devices – Z10 and Q5 on that. So, one just wonders why the company is coming out with a launch based on the older OS. The answer is simple- It wants BB smartphones to be present across every mid and upper end price point.

The key specifications of the phone are given below

· 2.8 inches (480 x 360 pixels) Multi-touch display, light and proximity sensor display
· Blackberry 7.1 Operating System
· Single core, 806 MHz, Tavor MG1 processor
· 512 MB RAM, 0.512 GB internal memory with expansion capacity up to 32 GB by using microSD card
· 5MP rear camera with LED flash
· GSM, 3G HSPA, Wi-Fi, EDGE, Bluetooth and GPRS for connectivity
· 1450 mAh battery to provide up to 7 hours of talktime and up to 432 hours of standby time

Our Take: The device scores poorly on processor, RAM and internal memory. These could prove out to be the game breaker. However, the leftover Blackberry fans may not mind this.

About a couple of years back, the Canadian handset maker was one of the top 3 in India in terms of sales. Today, it stands at the 7th position. Hence, the company seems to be in urgency.

It will be interesting to see whether this new smartphone can ignite any sales spark for Blackberry. The new handset will be available starting this weekend and will cost Rs 15,990 (MRP)  to the retail buyers. It is a well rounded off deal and if you like the old school QWERTY keypad, touch and type smartphone, look nowhere else but at the BlackBerry 9720.

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10 Comments on "Blackberry launches 9720 for Rs 15,990, but is it worth it?"

 

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Arif
September 15, 2013 8:19 am 8:19 AM

First of all BlackBerry is very over priced, Then pay extra rental of Rs.500/- for using all the BB services. What is this? It is better to buy android.
Soon BlackBerry also die natural death like Nokia.
The days of BlackBerry are gone.

Sanjay Kumar Negi
September 14, 2013 10:45 pm 10:45 PM

I like it, very nice phone from Blackberry.

ANSHUMAN
September 14, 2013 5:27 pm 5:27 PM

GIVEN THE FEATURES, SPECS AND QUALITY… ITS NOT WORTH MORE THAN RS.7000-7500. SIMILAR SPECS HANDSETS ARE AVAILABLE AT SIMILAR PRICING WITH SAMSUNG, SONY ETC. AND FOR 4500-5000 WITH MICROMAX, KARBONN ETC.

BLACKBERRY IS A GREEDY AND FOOLISH COMPANY. THATS WHY ITS OUT OF FAVOR WITH CONSUMERS AND ON A TERMINAL DECLINE! CONSUMERS ARE SEEKING ‘VALUE’… NOT SOME OVER PRICED PIECE OF JUNK!

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