Bharti Airtel Shifts Focus to Postpaid Driven Revenue Growth via Airtel Black

In the telecom industry, the past few months have been all about the telecom companies reclaiming their position in the industry and focusing on revenue. The major parameter in question has been the average revenue per user (ARPU) towards which, the telcos are focusing. However, now Bharti Airtel is ready to switch up its strategy a little bit, as per an ET report, to drive higher revenue from its postpaid customers. Going by this new strategy, Bharti Airtel will provide special services, and incentives to its high paying postpaid customers, which will rake in some more revenue for the Sunil Bharti Mittal led telecom operator.

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Airtel Black to Cater to High Paying Postpaid Subscribers

The strategy would be aimed at the launch of Airtel Black which will provide services like lounge access, better content offerings, discounts on consumer brands, international roaming, health insurance and bundled apps and streaming services, for people who are ready to pay more than Rs 999 per month. As the figure suggests, the move would be targeted at high paying customers. The telecom operator has already clarified its stance that it would be letting go of low paying customers, something that it has already done with the introduction of minimum recharge plans. However, this new move will also lead to a similar outcome. Now Airtel is ready to focus on high paying customers. The low-paying customers might be of interest to Reliance Jio, which currently has a target of hitting 500 million subscribers.