On Earth Day, Multi Screen Media Private Limited (MSM) and BBC Worldwide announced a strategic partnership to launch BBC Earth, a new premium television channel in India.
BBC Earth will inspire the Indian audience by sharing incredible wonders of universe and will feature programs like Life below Zero, Life Story, Human Universe and Operation Wild. The channel is specialized in showcasing the factual works of world’s foremost factual film makers. Featuring the facts of microscopic creatures to unlimited space truths, BBC Earth will unveil mind blowing facts to the audience.
Some of its existing popular titles include Hidden Kingdoms, Walking with Dinosaurs: the Movie, Life Story and Frozen Planet.
The deal between MSM and BBC Worldwide has created an alliance between the two strong players. When BBC Worldwide, the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation is the leader in factual genre, MSM that runs Sony Network television channels are the front runners in operating and distributing television channels.
Recently, BBC Worldwide launched BBC Earth in several other countries such as Romania and Turkey. In Poland, BBC Earth replaced BBC Knowledge on 1st February, 2015.