Apple is the Most Preferred Smartwatch Brand in the US

Follow Us

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday. According to the market research firm's latest "Consumer Lens" study, two in every three potential Apple Watch buyers said they would choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version. "Consumer Lens" is Counterpoint's global research programme that aims to help the industry better understand the consumer's perspective across different markets, channels and product categories.

apple-watch-series-4-india




"Apple was the top smartwatch brand last year. With the Apple Watch Series 4, the company further enriches its position as a preferred smartwatch brand for a consumer's next purchase.

"Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch," Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

"Two out of every three potential Apple Watch buyers said they would choose a Series 4. However, consumers are not very decisive on the colour preference so far," Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally. However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

"Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor," said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life-saving features to position itself as a necessary wearable device for all.

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

Aniruddha Dhar :

Now BSNL 4G speed dropped from 25 Mbps to 0.75 Mbps. Currently BSNL 3G is better than 4G with 7…

TCS Expects Follow on Order from BSNL for 4G Expansion:…

Ashok :

Airtel and Vi follows Jio way soon to remove their long term value plans, then BSNL is the only option

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Shivraj :

Nope ,BSNL is just not stable for calls and OTPs Especially in Mumbai circle where MTNL operates there towers which…

Breaking: Vodafone Idea Brings Two New Voice and SMS Plans

Shivraj :

Bro thinks we live in French Revolution or something lmao Market is very much controlled by Jio & Airtel Airtel…

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Viren :

Please dear friends...Create a movement and force these greedy operators to change their plans. Those who are you-tubers and twitterati…

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Load More
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments