Apple iPhone 7 is Still the Most Shipped Smartphone in Q3 2017, While iPhone 6s Stands Second on the List

Canalys, an independent analyst company today released the worldwide Q3 2017 smartphone shipments. The Apple iPhone 7 is still the world’s best-shipping smartphone in Q3 2017 with Apple shipping a whopping 13 million units. The Apple iPhone 6s is second on the list with 7.9 million shipments, while Samsung’s Galaxy J2 Prime is third on the list with 7.8 million shipped.

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Chinese brand Oppo’s A57 and R11 smartphones took fourth and fifth place with 7.8 million and 7.2 million units respectively. The Apple iPhone 8, which was launched in mid-September, did not make the top five. Worldwide smartphone shipments reached 375.9 million, up 5.9% year on year as per the Canalys Q3 2017 report.

Apple shipped 46.7 million smartphones in Q3 2017. The new iPhone 8 and 8 Plus accounted for 11.8 million of these. This falls well short of its predecessor, the iPhone 7 line, which topped 14 million in its first quarter after the release, But while Apple shipped 5.4 million units of the iPhone 8, it shipped 6.3 million of the larger iPhone 8 Plus. This makes the iPhone 8 Plus the first iPhone Plus model to out-ship its smaller sibling in a single quarter.

“Shipments of older devices, such as the iPhone 6s and SE, saw an uptick in Q3,” said Ben Stanton. “The iPhone 7 also shipped strongly after its price cut in September. Apple grew in Q3, but it was these older, cheaper models that propped up total iPhone shipments. Apple is clearly making a portfolio play here. With the launch of the iPhone X, it now has five tiers of iPhone and delivers iOS at more price bands than ever before. This is a new strategy for Apple. It is aggressively defending its market share, but it will not compromise its rigid margin structure to do so.”