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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
In this age riddled with technology and effortless connectivity, we spend most of our time on messenger apps and social media. India’s homegrown social messaging platform, Hike Messenger, and the Facebook-owned WhatAapp are two such instant messaging apps that have the massive user base in the country as well as globally.
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Reports estimate that the number of people to have installed at least one messaging app is expected to reach a staggering 3.6 billion mark by 2018. In other words, that would be almost 90% of the world’s Internet-enabled population. That is a huge audience pool and the app wars to gain most users have been going on for a few years now.
With the recent developments to better enhance their applications, WhatsApp and Hike have climbed to the top of the messaging platforms list. If you are overwhelmed by the numerous options available to you, here’s a short comparison between the Hike and WhatsApp messenger platforms.
Popularity
Currently, WhatsApp is evidently dominating the instant messenger market. Almost everyone with a smartphone and internet connection has been using WhatsApp over hike or Viber or many others. To be honest, the fact that almost everyone you know uses WhatsApp, in turn, helps the app gain more user base. Sadly, such is not the case for Hike. Not a lot of your contacts or close friends use the Hike Messenger, and that puts a damper on the number of people downloading the app.
As of 2017, WhatsApp has a monthly active user base of over 200 million while Hike has almost 100 million monthly active users in the country. So in terms of usability, WhatsApp is way on top of the metaphorical popularity ladder.
Flexibility
It is common knowledge that ads are basic resources for monetization of many mobile applications, and this is where WhatsApp has an advantage over other platforms since it offers clutter-free and no-ad service. Yet another advantage that WhatsApp has over Hike is that you can use it in the form of web based application, including in Chrome. Hike lacks this feature.
