Airtel launches ‘Airtel Zero’ to offer free data access to variety of mobile apps signed up with ‘Airtel Zero’

Bharti Airtel LogoBharti Airtel, today announced the launch of ‘Airtel Zero’ – an open marketing platform that will allow customers to access mobile applications at zero data charges.

‘Airtel Zero’ will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus reviving interest of dormant customers, attracting new potential users and increasing retention. The platform will be a big win for customers as it will allow them to access their favourite mobile applications at no data charges, and also encourage them to try out new applications.

“We are excited to launch ‘Airtel Zero’, which is an open and non-discriminatory marketing platform for all developers in India – irrespective of the size of their business. We believe that this platform is consistent with India’s Digital Inclusion agenda and also contributes to the government’s ‘Make in India’ vision by providing a platform to millions of small businesses to reach out to the end consumer.”, said Srini Gopalan, Director – Consumer Business, Bharti Airtel (India).

Specifically, ‘Airtel Zero’ can work as a highly efficient marketing mechanism for small developers or startup shops that face budget constraints towards driving promotions and app downloads. “The results of our pilot program indicate that ‘Airtel Zero’ can deliver the same results as traditional digital marketing channels at 1/3rd the cost – thus underscoring the immense value it can deliver for developers across. Following an extremely successful pilot phase, we are seeing a lot of interest from businesses across the board (including several small startup firms), and expect a large number of applications to sign on. We invite all application developers to register their interest in ‘Airtel Zero’ and see the compelling reach it can deliver to Airtel’s 200 million plus customers across India” added Gopalan.

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42 Comments on "Airtel launches ‘Airtel Zero’ to offer free data access to variety of mobile apps signed up with ‘Airtel Zero’"

 

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S Gopal
April 7, 2015 5:54 pm 5:54 PM

trai.gov.in/WriteReaddata/ConsultationPaper/Document/OTT-CP-27032015.pdf . The link to the consultation paper regarding ‘Regulatory Framework for Over-the-top (OTT) services’. Please go through it and respond to the questions asked. Page 113 to 116 contains the twenty questions.

MAX
April 7, 2015 5:20 pm 5:20 PM

JUST DREAM THAT –
AIRTEL HAS LOST 150MILLION SUBSCRIBERS AND NOW SHUTTING THEIR NETWORK.
HOW WOULD BE THE FEELINGS?
AIRTEL SHUT DOWN AIRTEL SHUT DOWN
AIRTEL SHUTS AIRTEL SHUTS

Madhan Kumar
April 10, 2015 12:24 pm 12:24 PM

I would more happy than ever if Looter Airtel shuts down it’s blood sucking network!

mausam singh
April 7, 2015 10:16 am 10:16 AM

Airtel is just killing net neutrality and then it will start charging WhatsApp… Airtel please concentrate on giving meet pack and let customers decide what they want to do with 1gb pack… You will make your own wynk service free and start charging for gaana or saavn.. Why the hell people will use wynk when gaana is there… Reconsider this or people will post out from your network.

S Gopal
April 7, 2015 5:26 pm 5:26 PM

+1

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