Airtel Makes Inroads into Rural Markets, Challenging Reliance Jio’s Dominance

Airtel's rural conquests have been driven by its ability to cater to the unique demands and aspirations of customers in these areas. By offering tailored services and connectivity solutions that resonate with rural populations, Airtel has managed to gain an edge.

Highlights

  • Bharti Airtel is making remarkable strides in narrowing the gap with its formidable rival, Reliance Jio.
  • Reliance Jio has managed to expand its market share in a mere three circles.
  • While both Airtel and Reliance Jio have witnessed revenue growth across all circles, the latter's market share gains have been relatively limited.

Follow Us

Airtel

In the fiercely competitive telecom market, Bharti Airtel is making remarkable strides in narrowing the gap with its formidable rival, Reliance Jio. What sets Airtel apart is its concerted efforts to tap into rural areas, where it has witnessed a notable increase in revenue market share across 13 out of 14 B and C circles during FY23. In contrast, Reliance Jio has managed to expand its market share in a mere three circles, according to industry analysts.




The B and C circles comprise significant markets such as Kerala, Punjab, Haryana, Uttar Pradesh (West), Uttar Pradesh (East), Madhya Pradesh, Rajasthan, Odisha, Assam, North East, Bihar, and more. While Reliance Jio has successfully established its dominance in non-metro and lower-tier circles, Airtel's growing revenue market share in these regions highlights the company's focused approach to capturing subscribers in rural landscapes.

Read More - Airtel and Jio See Fast Growth in B & C Telecom Circles During Q4 FY23

Airtel's rural conquests have been driven by its ability to cater to the unique demands and aspirations of customers in these areas. By offering tailored services and connectivity solutions that resonate with rural populations, Airtel has managed to gain an edge. This has proven to be a game-changer as it has successfully attracted subscribers who were previously underserved or overlooked.

While both Airtel and Reliance Jio have witnessed revenue growth across all circles, the latter's market share gains have been relatively limited, primarily concentrated in Kerala, Punjab, and Jammu & Kashmir within the B and C circles category. In contrast, Airtel has encountered a marginal loss in market share solely in Jammu and Kashmir, reaffirming its stronghold in the majority of rural markets.

The significance of Airtel's focus on B and C circles becomes evident when considering that these regions contribute a substantial 51% of the company's total adjusted gross revenues (AGR), amounting to a staggering Rs 71,825 crore. In comparison, these circles account for 57% of Reliance Jio's total AGR, which stands at Rs 89,280 crore.

FY23 has proven to be a promising year for Bharti Airtel as it has witnessed an overall increase in revenue market share, surging from 35% to an impressive 36.2%. Reliance Jio, while still maintaining its dominant position, experienced a relatively modest rise, reaching 41% market share.

Reported By

Editor in Chief

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Recent Comments

Shivraj Roy :

131rs a month for unlimited 5g but something to note this plan is usually buried in every wallet/payment app, and…

Jio's Rs 395 Plan is the Best Value 5G Prepaid…

Faraz :

BSNL's employee union is always unhappy.. Instead of doing anything, they believe in blaming gov. But still there would have…

BSNL Ropes in Boston Consulting Group for Revival: Report

Shivraj Roy :

why is such a hurry? june 4 is a week away ,government will change or not idk but why is…

BSNL and MTNL to Prioritise Govt Departments for Selling Land:…

Faraz :

Also upload speed is never 100 Mbps in wireless.. while Fiber gives 100 Mbps download as well as upload. So…

Jio AirFiber Launches 3 Months or Quarterly Plans with OTT

Shivraj Roy :

Bruh doesn’t work on my iPhone 11 as its a 4g phone

Vi Announces 130GB Free Data for Prepaid Users

Load More
Subscribe
Notify of
18 Comments
newest
oldest most voted
Inline Feedbacks
View all comments