Airtel Launches Content Delivery Service in Partnership with Qwilt

Bharti Airtel, the second-largest telecom operator in India, has launched its content delivery service in partnership with Qwilt. For the unaware, Qwilt is a unique Edge Cloud Platform and Open Caching software that allows internet service providers (ISPs) to offer a better streaming experience to their users. Airtel would be able to deliver a better OTT (over-the-top) content experience to its several hundred million customers in the country. Airtel has launched Airtel Cloud’s Edge CDN, based on Qwilt’s technology and has become the largest service provider to date to deploy Qwilt’s Open Edge Cloud Solution.

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Qwilt’s Open Edge Cloud solution for service providers includes Qwilt software, cloud services and open APIs, providing Quality-as-a-service content delivery and caching at the very edge of the carrier’s network. Qwilt’s solution is deeply embedded within Airtel’s network and, therefore, closer to Airtel’s subscribers than any other commercial or private CDN. This edge architecture reduces the cost of building network capacity and substantially improves delivery quality.

Ajay Chitkara, Director and CEO, Airtel Business, said: “Airtel is India’s leading provider of telecommunications services. As we get ready to launch 5G services, we anticipate a significant increase in data consumption across major cities. Airtel Cloud’s Edge CDN, based on Qwilt’s technology, will substantially increase our ability to reliably deliver high-quality live and VoD streaming throughout India. We already have relationships with 16+ content providers across Indian states, and we look forward to working with others looking to serve in this region so they can also enjoy the benefits of Airtel’s unique service offering across India.”