Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Digital TV arm of Bharti Airtel, Airtel Digital TV, is offering individual channels and bouquets with no lock-in period unless the customer opts it for a longer period. The new tariff regime by Telecom Regulatory Authority of India (Trai) has brought a lot of new changes to the DTH and Cable TV sector, including the removal of HD access fee charges, no lock-in period and so on. However, at the same time, a lot of DTH subscribers complained of increased TV bills even for the same channels which they used to have earlier. Right now, the sector regulator is in the process of revising the tariff regime and the changes are said to become effective by mid-November. Almost all the DTH operators have removed the lock-in period, which used to annoy a lot of customers in the previous tariff regime.

No Lock-In Period on A-la-Carte and Bouquet Packs from Airtel Digital TV
While Tata Sky is the most preferred DTH operator right now, Airtel Digital TV is not far behind as the operator is doing everything right to increase the subscriber base. Airtel Digital TV says that there will not be any lock-in period for the a-la-carte channels and bouquet packs chosen by the users. However, if a customer chooses the same plan for a longer duration, then there will be a lock-in period imposed by Airtel Digital TV.
“There is no lock-in period unless the subscriber has opted for an Advance Rental Plan or Long Term Validity Plans/Package,” says Airtel Digital TV. This change was implemented by Trai itself and the DTH operators are implementing it without any issues.