Perplexity Acquires Carbon, Expands Publisher Program with 15 New Media Partners

Perplexity AI Raises USD 500 Million in Funding at USD 9 Billion Valuation: Report
AI company Perplexity announced on Wednesday, December 18, that it has acquired Carbon, a retrieval engine that connects external data sources to large language models. This acquisition will enable Perplexity users to directly connect apps like Notion and Google Docs, simplifying workflows and enhancing the AI‘s ability to pull insights from diverse data sources, including internal databases, cloud storage, and document repositories. Perplexity said it will soon integrate Carbon’s data connectors into its tech stack.

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Acquires Data Connectivity Startup Carbon

“We believe your AI should be personal to you — at home, work, or on the go — and data connectivity is a key part of everyone’s daily workflows. Carbon will make it easier for Perplexity’s answer engine to be informed by diverse sources of information, whether that data resides in internal databases, cloud storage, or document repositories,” Perplexity said.

The integration of Carbon’s technology aims to reduce the need for users to sift through multiple platforms to find answers. Instead, Perplexity’s answer engine will consolidate critical insights into cohesive responses. “Carbon will simplify the process for our users to connect the data sources that matter to them,” the company explained.

With the addition of Carbon’s team, Perplexity says it will accelerate its roadmap and introduce new features more quickly. This move builds on a year of significant growth for Perplexity, following the launch of Enterprise Pro and new features like Spaces and Internal File Search. The company says it is set for further innovations in 2025.