mobile-number-portability-FAVOURABLE-POSTPAID-USERSMNP (Mobile Number Portability), the long awaited service which allows mobile users to shift from one operator to another, may soon be here. While MNP is good news for the end user, it may be far from so for mobile operators! A recent survey conducted by THE NIELSEN COMPANY to determine customer attitude towards MNO shows the following

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– Almost one fifth (18%) of Indian mobile phone subscribers would change their mobile operator once MNO is introduced.

– CDMA customers are more likely to change their operator – around one in four Reliance & Tata Indicom subscribers would like to avail MNP.

– BSNL would lose as well, as close to one in five (19%) BSNL subscribers would opt for MNP.

Around 12,500 mobile subscribers took part in the survey, which was held in 50 centres across the country.

The survey looked at the following parameters:

  • Network performance

  • Customer satisfaction

  • Customer willingness to recommend their existing operatir

  • Reasons for churn and

  • Reasons why a particular operator was selection by a customer

The survey conducted by The Nielsen Company also highlights the fact that high-spending postpaid mobile users and business users show a higher tendency to switch their mobile operator, once the MNP option is available to them. On the other hand, Prepaid, low and medium spend users are not motivated to switch.

Postpaid subscribers have almost double the minutes of usage compared to pre-paid subscribers and the incidence of data application usage is also higher among postpaid and high spenders. Vodafone has the highest postpaid subscriber base in India. (See Chart 1)